In an NAB session called “Constant Cravings: Using OTT to Win the Next Generation of Viewers” on Monday, panelists pointed to three key elements for over-the-top success: a strong business model, seamless multiplatform access, and frequent innovation.
The ad-supported vs. subscription debate continues, but some services have decided to embrace both monetization strategies. For CBS, the question wasn’t whether on not to go OTT, it was whether the broadcaster should offer live linear video on demand streaming. More and more entertainment companies are going OTT in both the U.S. and Canada, including CBS All Access, HBO Now, Dish’s Sling TV, Sony’s Playstation Vue, Bell Media’s Crave TV, and Shomi, a joint venture between Rogers and Shaw.
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