Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

With Upfronts and NewFronts Comes the Invasion of the TV Acronyms

Roshan Dwivedi Published on : 19 May 2015


The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you.

First, let’s make a distinction between the upfronts and the NewFronts. The idea of the upfronts goes back to the spring of 1962 when ABC gauged advertiser interest in a slate of new shows to debut that September. The Digital Content NewFronts were first held in 2012 as a means of creating a marketplace for original video content and advertising opportunities. They are managed by the IAB (Interactive Advertising Bureau).

Now to the jargon:

VODVideo on demand: Distributors make network programming available that can be accessed by viewers on their own schedules.

SVODSubscription video on demand: It’s like a VOD service only, but you pay for the programming.

TVOD – Transactional video on demand: The opposite of SVOD, TVOD allows users to pay for an individual program.

OTTOver the top: This is content that comes from a third-party provider, bypassing a cable operator, satellite or telco distributor. The content can be delivered on an array of Internet-connected devices and set-top boxes, like Roku.

TVETV everywhere: Authenticated subscribers watch TV content on connected devices wherever and whenever. The content is available inside and outside the home, primarily via live streaming simulcasts. Pay-TV distributors are bolstering their investments in hopes of keeping customers from cutting the cord.

MVPDMultichannel video programming distributor: This service delivers video for a fee. In many cases, cable and satellite providers charge MVPDs to carry their programming.

MMDS – Multichannel multipoint distribution service: Also known as wireless cable, the service provides content—free over-the-air, pay tv, or Internet video—using microwave transmissions.

Programmatic – Part of the digital publishing and mobile worlds, programmatic is in its nascent stages in the TV ad community. Although questions abound when it comes to its impact on pricing and traditional means of transacting business, programmatic aspires to use data-driven automation to optimally match targeted inventory against highly specific audience groups.

Addressable – Tapping live, local inventory from cable operators and other distributors, marketers can deliver specific ads reaching targeted households based on income, ethnicity and progeny, rooted in set-top-box data.

Linear – This is TV as it was known before the digital age. Linear programming exists for viewers to watch at a scheduled time and on a particular channel.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
October 11

9:00AM PST

Creating a New-Age Customer Support System

Creating a new-age customer support system requires leveraging modern technologies and strategies to provide exceptional customer service which includes creating workflow laced tools for listing and managing customer enquiries, issues, internal requests, delivery backlog, release management, feedbacks, To Dos for teams, SLAs etc seamlessly by tailoring it as per your processes and policies. In this webinar you get to understand how to implement a strategic customer support system by understanding our innovative workflow management tool and also managing integrations with ease. Also it will help you be able to track, monitor the deliverables in an effective and efficient manner. 

In this webinar, you will learn :

  • Tattle’s Architecture Unveiled: Discover the backbone that powers your deliveries and processes.
  • Tool Creation Process: A detailed walkthrough how to create tools for customer , Internal teams, manage workflows and SLAs
  • Integrations: Effortlessly integrate with multiple data sources to collect and manage enquiries, issues, feedbacks  

Event Language: English
1 hour