Streaming TV industry more interested in HDR than 4K 07 June 2017
Streaming TV service providers are more enthusiastic about HDR (high dynamic range) than 4K. According to industry execs at the Streaming Media East conference in New York in May, HDR is more cost-effective, easier to deliver and is much prettier … Continue reading
Young millennials prefer OTT rather than broadcast content: Study 07 June 2017
A new study based on the media consumption and content discovery habits of young millennials in the age group of 18-24 years, suggested that OTT (over-the-top) platforms are the most common way for them to consume TV content (71%) wherein … Continue reading
Gigared includes SVOD service Crackle in Argentina 07 June 2017
Crackle which is Sony Pictures Television Networks SVOD service has been launched on Gigared, a telecommunications company based in Northeast Argentina. Gigared’s clients in regions like Paraná, Santa Fe, Corrientes, Resistencia and Posadas can immediately subscribe to the platform. The … Continue reading
Saudi Arabians prefer viewing online video content on smartphones and tablets – Ampere Analysis 06 June 2017
According to a 13-country study by Ampere Analysis, internet users in Saudi Arabia are the top users for accessing TV and video content online as well as viewing content on their smartphones and tablets. 87% of viewers in the Kingdom … Continue reading
Netflix subscriber base to grow to 128MN subscribers over next five years 06 June 2017
According to forecasts by Digital TV Research Netflix will have 128 million subscribers by 2022 which will be up 44% from 89 million at the end of 2016. Non- US subscribers that are estimated to outgrow the core American audience … Continue reading
How to improve OTT Advertising 06 June 2017
More consumers are moving from traditional TV to video streaming platforms, hence advertising can no longer be targeted to the traditional TV audience. According to a recently published Nielsen Total Audience Report, adults between 18-24 watched 46% fewer hours of … Continue reading
Youtube channels required to be ad-friendly 06 June 2017
Youtube has set updated guidelines on keeping their channels advertiser-friendly. Ever since the Times of London reported that hate site videos had video ads from top brands playing alongside, the top concern has been brand safety. Hateful content (inappropriate use … Continue reading
Offline Viewing – Should your OTT Platform offer it? 05 June 2017
Cord cutting is quite the trend these days with the number of streaming services growing significantly each year. Gone are the days when watching movies and television from the comfort of a couch via satellite or cable TV was the … Continue reading
Filling the gap between OTT and Satellite TV 05 June 2017
Currently there is an existing integration of OTT with pay-TV platforms in Western Europe, however there hasn’t been such an integration in the satellite sector. According to Mohammed Hamza, SNL, Kagan, senior research analyst as stated in a presentation at … Continue reading
Rheo promising to be the next big thing in social media, offers ‘mood-based’ curation 05 June 2017
An exciting new social media platform: Rheo, has just launched and has been founded by iOS streaming Apps creator Alan Cannistraro and Apple News designer Charles Migos. It aims to deliver a series of short-form videos which are curated and … Continue reading
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