OTT Market Projection – Canada [2025 Update]
The Canada Over the Top (OTT) Market is expected to register a CAGR of 12.01% during the forecast period. An increasing number of consumers have a digital TV in their pocket, which presents an exciting opportunity for media buyers looking to take advantage of changing consumer trends. OTT adoption has significantly aided the video, music, podcast, and audio streaming category. Increasing adoption can be attributed to narrow genre choices, packaging flexibility, wider device availability, internet penetration, and lower costs. Furthermore, the rising demand for customized content led to significant adoption rates of OTT devices.
Here, we will be showcasing a projection report of OTT Market Growth in CANADA. This report delivers a comprehensive overview of the OTT market’s growth in Canada from the time period 2025-2026. The report also focuses on major factors that drive the growth of OTT market such as internet penetration, device penetration, device or users consuming video in general, growth on the basis of OTT monetization model and many more.
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The Canada Over the Top (OTT) Market is expected to register a CAGR of 12.01% during the forecast period. An increasing number of consumers have a digital TV in their pocket, which presents an exciting opportunity for media buyers looking to take advantage of changing consumer trends. OTT adoption has significantly aided the video, music, podcast, and audio streaming category. Increasing adoption can be attributed to narrow genre choices, packaging flexibility, wider device availability, internet penetration, and lower costs. Furthermore, the rising demand for customized content led to significant adoption rates of OTT devices.
Here, we will be showcasing a projection report of OTT Market Growth in CANADA. This report delivers a comprehensive overview of the OTT market’s growth in Canada from the time period 2025-2026. The report also focuses on major factors that drive the growth of OTT market such as internet penetration, device penetration, device or users consuming video in general, growth on the basis of OTT monetization model and many more.
Upcoming Webinar
Build vs Buy in Streaming — The True Cost, Time ...
‘Building a streaming platform from scratch gives more control’ is a myth. In reality ‘build’ entails engineering, infrastructure, maintenance, compliance, upgrades, scaling, etc with additional cost barriers and time restraints. This webinar breaks down the real-world cost, time, and scalability implications of building vs buying a streaming platform, using a practical checklist approach. The session will help businesses cut through common myths around custom development and understand why many modern streaming businesses choose SaaS platforms like Muvi One to launch faster, reduce risk, and scale globally—without hiring large tech teams. Things the webinar would cover: What “building” a streaming platform actually involves today (engineering, infrastructure, maintenance, compliance, upgrades, scaling). The true cost of build vs buy, including hidden and long-term operational costs. Time-to-market realities like how long ‘buy’ vs ‘build’ realistically takes and the business impact of delayed launches. Scaling challenges across devices, geographies, and monetization models. A decision-making checklist businesses can use to assess readiness, risk, and ROI before choosing build or buy. How SaaS platforms like Muvi One enable faster, lower-risk, globally scalable streaming launches.
March 26
12:00 PM EDT
