OTT Market Projection – Canada [2025 Update]
The Canada Over the Top (OTT) Market is expected to register a CAGR of 12.01% during the forecast period. An increasing number of consumers have a digital TV in their pocket, which presents an exciting opportunity for media buyers looking to take advantage of changing consumer trends. OTT adoption has significantly aided the video, music, podcast, and audio streaming category. Increasing adoption can be attributed to narrow genre choices, packaging flexibility, wider device availability, internet penetration, and lower costs. Furthermore, the rising demand for customized content led to significant adoption rates of OTT devices.
Here, we will be showcasing a projection report of OTT Market Growth in CANADA. This report delivers a comprehensive overview of the OTT market’s growth in Canada from the time period 2025-2026. The report also focuses on major factors that drive the growth of OTT market such as internet penetration, device penetration, device or users consuming video in general, growth on the basis of OTT monetization model and many more.
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The Canada Over the Top (OTT) Market is expected to register a CAGR of 12.01% during the forecast period. An increasing number of consumers have a digital TV in their pocket, which presents an exciting opportunity for media buyers looking to take advantage of changing consumer trends. OTT adoption has significantly aided the video, music, podcast, and audio streaming category. Increasing adoption can be attributed to narrow genre choices, packaging flexibility, wider device availability, internet penetration, and lower costs. Furthermore, the rising demand for customized content led to significant adoption rates of OTT devices.
Here, we will be showcasing a projection report of OTT Market Growth in CANADA. This report delivers a comprehensive overview of the OTT market’s growth in Canada from the time period 2025-2026. The report also focuses on major factors that drive the growth of OTT market such as internet penetration, device penetration, device or users consuming video in general, growth on the basis of OTT monetization model and many more.
Upcoming Webinar
Launching OTT for Emerging Markets: Payments, Lang...
Emerging markets are driving the next wave of OTT growth—but succeeding in these regions requires unlocking various challenges. From fragmented payment ecosystems and diverse languages to inconsistent network infrastructure, video platforms must adapt strategically to unlock real scale. Join us for this webinar where we break down what it truly takes to build, launch, and scale OTT platforms in high-growth emerging markets like South & Southeast Asia. In this session, we’ll explore key market realities, and the critical technology and business decisions that can make or break your OTT success in these regions. We will also touch upon how platforms like Muvi One help overcome these challenges through integrated solutions for payments, localization, and streaming performance. Things the webinar would cover: Key growth trends, mobile-first consumption behavior, and what makes these markets unique. Navigating low credit card penetration with alternative payment methods like wallets, and carrier billing Leveraging AI for multi-language UI, automated subtitles and dubbing, along with intelligent content discovery, personalization, and predictive analytics to drive deeper regional engagement. Handling low bandwidth conditions, device fragmentation, and ensuring seamless playback with adaptive streaming
April 30
5:30 AM EDT
