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Sky bets on plug-in stick to take on Netflix and Amazon Prime 30 January 2018

Amidst the intense war among OTT providers, Sky has launched a low-cost plug-in stick which will provide viewers an access to its content on any TV set. This is largely in order to counter the growing influence of Netflix and Amazon Prime in OTT industry. Sky has come up with a smart stick for its …

Facebook’s video platform “Watch” off to a strong start 26 January 2018

Although Netflix, Amazon, and Hulu are miles ahead of Facebook when it comes to hits on online video content, Facebook’s video platform “Watch” has already raked in good viewership, if a Morgan Stanley report is to be believed. According to the report, 40% of U.S. Facebook users view at least one video on “Watch” weekly. …

Amazon India set to expand Prime program 25 January 2018

Amazon India is all set to expand its Prime subscription service as a part of its customer retention strategy. It eyes to offer more than 25 million products in the Prime service at a delivery speed of one or two days. In addition, the company will invest more than INR 100 crore on expanding video …

Amazon Prime Video app now available on Apple TV 11 December 2017

According to a recent announcement, Amazon and Apple have partnered to bring the Amazon Prime Video app to Apple TV in more than 100 countries. Apple Chief Executive Tim Cook had earlier revealed plans to include Amazon’s streaming service on Apple devices, by the end of the year. Living by his words with just weeks …

Streaming accounts for 12% of total TV viewing, says Nielsen data 05 October 2017

According to Nielsen Streaming Meter, the measurement specialist, the overall streaming audience and what they are watching, the data reveals gender playing a big role in viewing habits. Some of it’s findings were: 1,000 U.S homes actively used atleast 1 connected device. Hulu viewers are 62% female. YouTube viewers are 55% male. Netflix and Amazon …

Amazon Prime music expands its offering in UK 23 September 2017

Amazon Prime’s music streaming service has expanded to UK with addition of radio stations and on-screen lyrics for its users. Tons of online radio stations have been added for users to enjoy a wider variety of music. X-Ray lyrics is another feature that lets users sing along to their favorite songs, kind of like karaoke. …

SVOD growth driven by shifting demographics, premium tiers 08 September 2017

Subscription Video on Demand continues to maintain its momentum with Netflix and Amazon leading in the first half of 2017 according to Futuresource Consulting’s latest bi-annual Living With Digital study. Just under half of UK households and a quarter in France have atleast one SVOD subscription. Compare this with 2/3rds of households in the US. …

Lionsgate and Hemisphere start Spanish language streaming service in U.S 04 August 2017

Pantaya, a Spanish OTT service broadcasting premium content for the Hispanic community in the U.S will be launched by Lionsgate and Hemisphere Media Group. This service is targeted towards the Hispanic community in the U.S and is being offered at a monthly subscription cost of US$ 5.99. Exclusive streaming of recent Pantelion (joint venture between …

Hulu users most likely to cut the pay-TV cord 03 August 2017

As per a research from the Diffusion Group, Hulu users are most likely to abandon traditional TV for video on demand streaming options that the service provides as compared to other subscription video-on-demand services when it comes to TV. Hulu’s on-demand users were 37% more probable than Amazon Prime users and 29% more likely than …

US households with Subscription Video on Demand service on the rise 26 July 2017

According to a research from Leichtman Research Group, Inc (LRG), 64% of all US households have a subcription video on demand (SVOD) service from one of the three big players namely Netflix, Amazon Prime and / or Hulu. 51% of these households have more than one of these services. There has been a rise in …

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