Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

In Defense of TV – It’s Actually ‘VT’

Roshan Dwivedi Published on : 06 May 2015

Watching TV

With Upfronts right around the corner, there’s a lot of talk about what’s next for the television industry. Some analysts and observers believe that traditional television, from our viewing habits to the way we do business with advertisers, has changed forever.

TV is in the process of becoming VT—video streaming technology—an exciting development for viewers, advertisers, and the media industry alike.

What is VT?  It’s the entire ecosystem through which we produce, consume, and monetize video content. It encompasses traditional “linear” TV, but also streaming, DVR, and VOD.  In a VT world, these aren’t distinct media with siloed programming and economics; they’re different sides of the same coin.

This is the future of our industry.

The conventional wisdom is that subscription video-on-demand platforms like Netflix and Amazon Prime are “revolutionizing television” with new shows and “over the top” Web platforms and Video streaming server. These are no doubt important advances, but the truth is that a robust ad-supported model is critical to the future for everyone in the entire industry. Quality video when married with contextually relevant ads is unequivocally the most powerful way to support a wide range of premium content.  SVOD makes it very difficult—if not impossible—for advertisers to get their messages out to consumers.

Fortunately, the major media companies are driving important innovations under the umbrella of VT. Through TV Everywhere offerings, more of the best programming is available via mobile apps in partnership with distributors. More premium content also is viewable on VOD platforms so that audiences can binge on their favorite shows – just last week NBC announced it would make available on VOD the entire new series “Aquarius” after the linear network premiere.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
March 27

8:00AM PST

Introducing Muvi Live Paywall: Monetizing Live Streams

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at the forefront with a revolutionary Paywall PPV monetization solution designed to empower businesses to maximize revenue from their live streams and events.

In this engaging webinar, we will provide a comprehensive overview of Muvi Live’s Paywall feature, exploring its functionalities, and the unparalleled advantages it offers to creators and businesses, especially those in the streaming industry. From seamless payment integrations to personalized user experiences, we’ll guide you through the key aspects that make Muvi Live Paywall a game-changer for content monetization.

Why Attend the Webinar:

  • Understand the present state of live stream monetization solutions.
  • Introducing Muvi Live Paywall – the ultimate PPV monetization solution for live streams.
  • Live demo of the Paywall feature: from setting up the price to purchasing and watching the stream.
  • How Muvi Live’s Paywall feature stands out among the rest.
  • Insightful tips on how to maximize your live stream revenue.

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at…...

Event Language: English
1 hour