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Flipkart eyes a video streaming service to counter Prime Video

Indian e-commerce major Flipkart may launch an OTT platform soon in the country mirroring its rival Amazon which is making waves through its SVOD platform Prime Video. Flipkart, CEO, Kalyan Krishnamurthy hinted at the possibility of launching a streaming platform during an interview with Bloomberg. While Krishnamurthy denied building a content platform right from scratch, …

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Star India goes OTT-only in the US

Star India will soon go digital-only in the US through its OTT platform Hotstar. As a result of which all of its networks will soon to move to the video streaming platform and it won’t be available on Dish TV, Sling TV, Comcast, and Verizon.   Assuming that cord-cutter numbers will only to decrease across …

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TV OS War: Are Apple, Microsoft & Google really interested?

The world is getting smarter. Holding an iPhone X can be a status symbol, but if you don’t have a smart TV in your living room, then an Apple flagship can hardly defend you against the troll. The global smart TV market has grown humongous in recent years and is currently valued at $135.51 billion. …

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Flipkart may go OTT way via Hotstar

In order to stay relevant in the changing market dimension, Flipkart, the Walmart owned e-commerce giant is currently in talks with video streaming platform Hotstar. If reports are to believed, Flipkart may buy a major stake in Hotstar. The step from Flipkart, however, does not come as a surprise.It has been lagging behind Amazon in …

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Ad supported platform YouTube Originals goes live in India

Google owned video streaming platform, YouTube is all set to bring its YouTube Originals to India. The India Originals will be YouTube’s ad-supported video platform. But on later stage, an ad-free subscription service, YouTube Premium might get launched. The recent rise of online streaming platforms such as Amazon, Hotstar and Netflix, among Indian audiences have …

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OTT player Hotstar raises Rs 516cr, to up its game against global players

Novi Digital media owned OTT platform Hotstar has reportedly secured $73.8 Mn (INR 516 Cr) from Star US at a valuation of $265 Mn. The online streaming media giant will use the funds to combat competition from global SVOD giants such as Netflix and Amazon Prime. Currently, Hotstar boasts of nearly 7 lakh paid subscribers. …

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Flipkart partners with Hotstar for an online ad platform

India’s largest online retailer, Flipkart has struck a strategic alliance with online video streaming service Hotstar for launching a video advertisement platform. This alliance is aimed at creating more revenue from the rising video advertising business. The new video ad platform, Shopper Audience Network, will enable brands to target consumers through personalized video ads on …

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Madrid to host second edition of annual OTT Summit

SportsPro has announced the second annual OTT summit in association with Olympic Channel. Representatives from channels such as Olympic Channel, NBC Sports Group, PGA Tour, Twitter, Turner Sports, Hotstar etc. will be among the speakers in the summit scheduled to be held in Madrid, Spain. Nick Meacham, Managing Director at SportsPro Media, said: ‘‘It’s a …

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Tata Sky planning to offer leading OTT services direct-to-home

As per reports, direct-to-home television company Tata Sky is planning to offer Netflix, Hotstar, and Amazon Prime. Tata Sky which is unfazed by the OTT wave till now has registered Rs 400 crore to Rs 408 crore in the last fiscal year. Harit Nagpal, Managing Director, and Chief Executive Officer, Tata Sky, quoted, “We are …

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Novi Digital which runs Hotstar posts net loss for FY17

Novi Digital Entertainment, the parent company of online video streaming service Hotstar has reported a 20% rise in losses for FY17 to INR 489 crore. According to reports, the VOD platform has witnessed a 79% increase in revenues in FY17 to INR 320 crore. The subscription revenues increased 5 times to INR 129.5 crore between …

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