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Video Streaming Services Threaten the Existence of Cable TV in India

As per the recent survey reports, the popularity of video streaming services in India vanquishes the usage of traditional TV, especially the satellite & cable TV connections. With this, India becomes the third country with 52% of customers preferring streaming Video-on-Demand services, after China and Brazil. Despite only 40% of internet connectivity, the Indian video …

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Disney’s Hotstar sets New Global Record for Live Sports Streaming

Hotstar, the Indian streaming giant owned by Disney, sets a new record of witnessing maximum number of online streamers i.e. 18.6 million users during the final tournament of IPL’s 12th edition. The video streaming company broke its own record of 10.3 million concurrent users during the last year’s IPL season. Today Hotstar has more than …

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Hotstar to offer Disney+ Content in India at No Extra Cost

Hotstar announces to stream Disney+ movies & shows to its premium Indian subscribers at no extra cost. With this, Hotstar becomes the most affordable streaming option to offer Disney+ catalogs to OTT consumers. Earlier, this April, Disney confirmed its entry of video streaming service – Disney+ to US market in November at just $7 per …

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Netflix Introduces a New $1 Weekly Mobile-only Plan for Indian Subscribers

In an effort to avoid tractions in the Indian OTT market, Netflix – the global video streaming giant, has come up with a new cheaper weekly plan at just Rs 65. With this plan, mobile users can access the entire library of Netflix for a week, with one-account usability only. Just like Rs 65 ($1) …

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Hotstar Announces New Subscription Service – Hotstar VIP

Hotstar, the Indian digital OTT platform, introduces a new subscription service – Hostar VIP, in an effort to increase its audience base. The new subscription service offers Star Network and Hotstar originals content at just Rs. 365 per year. Taking a leap out of the competition in the industry, Hotstar is introducing a completely unique …

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Video Streaming to Increase India’s Data Consumption at 72% CAGR by 2022

As internet penetration is increasing in India, users are expected to consume more data by 2022. A recent study says India’s data consumption will grow from the level of 71,67,103 million MB in 2017 to 10,96,58,793 million MB by 2022, at 72.6% CAGR. The presence of Netflix, Prime Video, Hotstar, Eros Now, Viu, and other …

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Flipkart eyes a video streaming service to counter Prime Video

Indian e-commerce major Flipkart may launch an OTT platform soon in the country mirroring its rival Amazon which is making waves through its SVOD platform Prime Video. Flipkart, CEO, Kalyan Krishnamurthy hinted at the possibility of launching a streaming platform during an interview with Bloomberg. While Krishnamurthy denied building a content platform right from scratch, …

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Star India goes OTT-only in the US

Star India will soon go digital-only in the US through its OTT platform Hotstar. As a result of which all of its networks will soon to move to the video streaming platform and it won’t be available on Dish TV, Sling TV, Comcast, and Verizon.   Assuming that cord-cutter numbers will only to decrease across …

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TV OS War: Are Apple, Microsoft & Google really interested?

The world is getting smarter. Holding an iPhone X can be a status symbol, but if you don’t have a smart TV in your living room, then an Apple flagship can hardly defend you against the troll. The global smart TV market has grown humongous in recent years and is currently valued at $135.51 billion. …

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Flipkart may go OTT way via Hotstar

In order to stay relevant in the changing market dimension, Flipkart, the Walmart owned e-commerce giant is currently in talks with video streaming platform Hotstar. If reports are to believed, Flipkart may buy a major stake in Hotstar. The step from Flipkart, however, does not come as a surprise.It has been lagging behind Amazon in …

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