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Netflix Introduces a New $1 Weekly Mobile-only Plan for Indian Subscribers

In an effort to avoid tractions in the Indian OTT market, Netflix – the global video streaming giant, has come up with a new cheaper weekly plan at just Rs 65. With this plan, mobile users can access the entire library of Netflix for a week, with one-account usability only. Just like Rs 65 ($1) …

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Hotstar Announces New Subscription Service – Hotstar VIP

Hotstar, the Indian digital OTT platform, introduces a new subscription service – Hostar VIP, in an effort to increase its audience base. The new subscription service offers Star Network and Hotstar originals content at just Rs. 365 per year. Taking a leap out of the competition in the industry, Hotstar is introducing a completely unique …

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Video Streaming to Increase India’s Data Consumption at 72% CAGR by 2022

As internet penetration is increasing in India, users are expected to consume more data by 2022. A recent study says India’s data consumption will grow from the level of 71,67,103 million MB in 2017 to 10,96,58,793 million MB by 2022, at 72.6% CAGR. The presence of Netflix, Prime Video, Hotstar, Eros Now, Viu, and other …

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Flipkart eyes a video streaming service to counter Prime Video

Indian e-commerce major Flipkart may launch an OTT platform soon in the country mirroring its rival Amazon which is making waves through its SVOD platform Prime Video. Flipkart, CEO, Kalyan Krishnamurthy hinted at the possibility of launching a streaming platform during an interview with Bloomberg. While Krishnamurthy denied building a content platform right from scratch, …

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Star India goes OTT-only in the US

Star India will soon go digital-only in the US through its OTT platform Hotstar. As a result of which all of its networks will soon to move to the video streaming platform and it won’t be available on Dish TV, Sling TV, Comcast, and Verizon.   Assuming that cord-cutter numbers will only to decrease across …

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TV OS War: Are Apple, Microsoft & Google really interested?

The world is getting smarter. Holding an iPhone X can be a status symbol, but if you don’t have a smart TV in your living room, then an Apple flagship can hardly defend you against the troll. The global smart TV market has grown humongous in recent years and is currently valued at $135.51 billion. …

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Flipkart may go OTT way via Hotstar

In order to stay relevant in the changing market dimension, Flipkart, the Walmart owned e-commerce giant is currently in talks with video streaming platform Hotstar. If reports are to believed, Flipkart may buy a major stake in Hotstar. The step from Flipkart, however, does not come as a surprise.It has been lagging behind Amazon in …

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Ad supported platform YouTube Originals goes live in India

Google owned video streaming platform, YouTube is all set to bring its YouTube Originals to India. The India Originals will be YouTube’s ad-supported video platform. But on later stage, an ad-free subscription service, YouTube Premium might get launched. The recent rise of online streaming platforms such as Amazon, Hotstar and Netflix, among Indian audiences have …

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OTT player Hotstar raises Rs 516cr, to up its game against global players

Novi Digital media owned OTT platform Hotstar has reportedly secured $73.8 Mn (INR 516 Cr) from Star US at a valuation of $265 Mn. The online streaming media giant will use the funds to combat competition from global SVOD giants such as Netflix and Amazon Prime. Currently, Hotstar boasts of nearly 7 lakh paid subscribers. …

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Flipkart partners with Hotstar for an online ad platform

India’s largest online retailer, Flipkart has struck a strategic alliance with online video streaming service Hotstar for launching a video advertisement platform. This alliance is aimed at creating more revenue from the rising video advertising business. The new video ad platform, Shopper Audience Network, will enable brands to target consumers through personalized video ads on …

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