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Video Streaming Services Threaten the Existence of Cable TV in India

Roshan Dwivedi Published on : 20 May 2019
Video Streaming Services in India

As per the recent survey reports, the popularity of video streaming services in India vanquishes the usage of traditional TV, especially the satellite & cable TV connections. With this, India becomes the third country with 52% of customers preferring streaming Video-on-Demand services, after China and Brazil.

Despite only 40% of internet connectivity, the Indian video streaming market has exploded with 65% of video consumptions in the past three years. As the digital service providers are bombarding original content via online streaming, there is a serious threatening to the existence of traditional TV with a set-top box.

With more than 32 video streaming platforms operating in the country, it is predicted that the OTT market will hit $5 billion by 2023 for sure.

Written by: Roshan Dwivedi

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