Video Streaming Services Threaten the Existence of Cable TV in India

As per the recent survey reports, the popularity of video streaming services in India vanquishes the usage of traditional TV, especially the satellite & cable TV connections. With this, India becomes the third country with 52% of customers preferring streaming Video-on-Demand services, after China and Brazil.

Despite only 40% of internet connectivity, the Indian video streaming market has exploded with 65% of video consumptions in the past three years. As the digital service providers are bombarding original content via online streaming, there is a serious threatening to the existence of traditional TV with a set-top box.

With more than 32 video streaming platforms operating in the country, it is predicted that the OTT market will hit $5 billion by 2023 for sure.