IHT Markit - Latest updates on IHT Markit
Online to Replace TV as Top Advertising Medium by 2020 05 January 2017
According to a new IHS Markit study, online advertising will completely replace TV advertising as the number one global advertising medium by 2020. The study stated, while the TV market still benefits from big brand budgets, online is set to take pole position within the next five years. “In some countries such as the UK, online …
