Recent times have witnessed massive behavioral shifts in consuming content patterns and we can clearly say that we have entered into a third wave of TV viewership. From cable TV watching, mobile video streaming to connected TV streaming, consumers … Continue reading
According to an analysis conducted by Ampere, the average Facebook user will very soon be worth more than an average TV viewer. A study conducted by the research firm suggests that the average revenue per-user generated by Facebook advertising has … Continue reading
According to a new IHS Markit study, online advertising will completely replace TV advertising as the number one global advertising medium by 2020. The study stated, while the TV market still benefits from big brand budgets, online is set to take … Continue reading
According to a MoffettNathanson analyst Michael Nathanson, if digital ads continue to grow at the rate of 20% or higher, traditional TV ad budget will start eroding drastically. The analysts stated that digital advertising grew at the rate of 27%(170 basis … Continue reading
Digital advertising is expected to overtake TV to become the top media category in the US in 2016, although the overall TV market is not expected to decline, a new report has forecast. According to estimates by analytics firm … Continue reading