According to a recent research from MoffettNathanson, the net subscriber loss for the traditional pay TV in Q3 this year is down by 486,000 subscribers, which is quite same as the last year at 432,000 subs, leaving a 1.4% rate of decline. Cable TV … Continue reading
According to a recent MoffettNathanson research, new OTT providers need to price very carefully or they might lose their target audience or cannibalize existing pay TV customers. The study noted a huge correlation between the prices and number of subscribers of … Continue reading
A new study by MoffettNathanson states that, majority of OTT consumers want to access their content at anytime and anywhere suitable to them but won’t like paying much for it. According to the survey, only a third of the consumers believe … Continue reading