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A deeper look at the future of OTT Video Streaming Market in Asia 12 August 2016
Asia, undoubtedly is a highly potential video streaming market. As with the booming technology and the internet penetration of 40.2%, it has peaked in $2,490 million revenue for the year 2016 and is expected to touch US $5,017 million by … Continue reading
US Viewers prefer Olympics over Stranger Things and Orange is the New Black 12 August 2016
Tech firm Procera has noted that Netflix, worlds most popular video on demand platform has experienced a drop of 10% in viewership during the opening weekend of Olympics, which was broadcasted live on NBC in US. The report also states that … Continue reading
Broadcasters to gain advantage with SVOD popularity 11 August 2016
According to a recent study showcased by Gary Arlen on a TV technology Blog, the market is primed to watch the TV differently than the traditional means. Nearly two-third of Americans are currently using OTT and video on demand services … Continue reading
Which are UK’s favourite TV on-demand services? 09 August 2016
According to a recent Communications Market Report by Ofcom, 6 out of 10 UK’s TV audience chooses ‘video on demand’ services for watching TV. BBC iPlayer stayed on top by acquiring 32% audience in second half of 2015, the share … Continue reading
Brazilians prefer downloading online video content 09 August 2016
In a recent research by Conecta, 80% of Brazilian Internet users download content, both legal and pirate. The report also states that desktops and laptops are the preferred devices for 70% of these downloads. Smartphones are used by 20%, tablets … Continue reading
Netflix on the verge to conquer the China Deal 09 August 2016
Netflix the biggest video content distributor in many parts of the world has been struggling to enter China territories since long. But it looks like, they are on their way. According to a recent report by TechInAsia, Netflix is soon … Continue reading
Global OTT Market to Cross $65 Billion by 2023 08 August 2016
According to a new market research report by Credence Research, the global over-the-top (OTT) market is estimated to grow by 14.4% CAGR from 2016 to 2023. The OTT market was valued at $28.75 Billion in 2015 and is expected to … Continue reading
Video-on-demand survey finds 65% of viewers would block ads 05 August 2016
In a survey of global users of video-on-demand platforms by Nielsen, 62% of respondents found ads on those services annoying or distracting and a further 65% said they would like to block them. Neither Netflix nor Amazon have ads on … Continue reading
India: The next battleground for Amazon & Netflix 03 August 2016
OTT space in India has already been racing hot and is going to set a competition bar again with the launch of US-based Netflix this January. In a recent report by financial express, the battle is going to be intensified … Continue reading
12% of subscribing respondents were reported to have a loss of interest in original content 01 August 2016
Both subscribers and non-subscribers to Netflix who were surveyed by Jefferies indicated that price was a concern: current subs were more likely to cancel their service if the monthly rate went up, and non-subs cited the price as the biggest … Continue reading
