According to a senior Nielsen executive, US marketers are now warming to advertising on video on demand. Through Nielsen’s total audience framework, TV networks, marketers, and media planners measure TV ratings up to 180 days. The framework also measures across … Continue reading
Stan, the new video-on-demand service from Australia’s StreamCo Media, has signed a deal with public broadcaster SBS for rights to stream a raft of international films and TV series. Stan has already sealed a deal with Sony, which involves the streaming … Continue reading