No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
India: The next battleground for Amazon & Netflix 03 August 2016
OTT space in India has already been racing hot and is going to set a competition bar again with the launch of US-based Netflix this January. In a recent report by financial express, the battle is going to be intensified … Continue reading
Cox to launch a Hispanic-focused subscription video streaming service 03 August 2016
Cox communications recently confirmed about their new Hispanic-focused subscription based video-on-demand service ‘Glosi’ focused on the Spanish speaking audience. The VOD is said to feature thousands of hours of “exclusive content and original programming”. This multiscreen service is expected to … Continue reading
UK viewers have been the quickest to embrace on-demand TV 02 August 2016
UK viewers have been the quickest in Western Europe to embrace on-demand TV, while Italians watch more TV overall than any other nationality in the region, according to new research. Overall daily viewing time of linear TV has continued to … Continue reading
Broadcast Catch-up Stimulates German OTT Market 02 August 2016
Report and Forecast shows Germany as a hotbed of OTT competition, drawing from the strength of broadcast catch-up, itself driven by the early introduction of HbbTV in Germany from 2009. This has stimulated greater uptake in TV Everywhere and in … Continue reading
12% of subscribing respondents were reported to have a loss of interest in original content 01 August 2016
Both subscribers and non-subscribers to Netflix who were surveyed by Jefferies indicated that price was a concern: current subs were more likely to cancel their service if the monthly rate went up, and non-subs cited the price as the biggest … Continue reading
Can OTT push past pay-TV subscriber totals? 01 August 2016
In a report by Barbara Kraus for Fierce Online Media, she talks about the industry going through a change as video ecosystems collide. The evolution of content distribution and the consistent growth of over-the-top (OTT) streaming generates industry predictions of … Continue reading
Reliance Jio declares readiness for 4G launch; imports IPTV STBs 29 July 2016
According to the Q1 2017 presentation Reliance Industries Ltd (RIL) made to investors over the weekend, Relaince Jio’s Preview Offer for its 4G LTE services tests phase is doing very well. Reliance Jio officials announced that the company is ready … Continue reading
Advertising-based OTT video-on-demand is driving OTT growth 28 July 2016
Advertising-based OTT video-on-demand is seeing significant growth and attracting more attention than subscription OTT video, according to Joachim Stephan, senior partner and managing director, The Boston Consulting Group. Increase in video consumption by consumers is going to non-linear online and … Continue reading
OTT providers and network operators share a collective interest in ensuring investments in high speed networks 28 July 2016
According to a report by Rajat Kathuria, Vatsala Shreeti and Parnil Urdhwareshe for The Financial Express, in the two years that have passed since the first consultation paper on ‘Over the Top’ (OTT) services was released by the Telecom Regulatory Authority of India … Continue reading
54% of Singaporeans watch OTT video services 28 July 2016
More than half (54%) of consumers in Singapore have watched over-the-top (OTT) video services, especially YouTube and social networks, according to a new study which also found children and millennials to be the most avid viewers. The Media Development Authority … Continue reading
