No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
With Upfronts and NewFronts Comes the Invasion of the TV Acronyms 19 May 2015
The 2015-2016 presentation season draws to a close, you’ve probably heard plenty of industry jargon to go along with all the cocktails and hors d’oeuvres. We’re here to spell it out for you. First, let’s make a distinction between the … Continue reading
Rise of TV Everywhere : Challenges To OTT Content Delivery 22 April 2015
In a world where consumers are starting to expect access to video on a range of devices in a ‘TV Everywhere’ style experience where a single subscription covers delivery to all devices, a multi-layered approach to services is fast becoming … Continue reading
Traditional Television Viewing Continues To Grow Despite VOD Threat 21 April 2015
In reality, television viewing is down by 3% from last year,while video viewing through OTT platforms on Internet, smartphone, and multimedia devices combined is up by 45%. Misleading statistics considering their vastly different starting points. A more telling statistic is … Continue reading
The next billion OTT viewers will be able to stream HD online, claims Irdeto 20 April 2015
The next billion OTT platform viewers will be those consumers who will be able to stream HD content online as new compression technologies get adopted, eliminating one of the major limitations – bandwidth availability. Irdeto believes that currently there are … Continue reading
Making OTT content available on TV screens a possible way forward in India 20 April 2015
As video content increasingly seems to be consumed, shared and generated, the traffic of such content over the internet is increasing. In fact OTT media apps seem to be one of the few services that are earning large revenues for … Continue reading
Time Shifted TV Viewing Is The Default 17 April 2015
According to new research from Hub Entertainment Research “Time Shifting” viewers, who have broadband and watch at least 5 hours of TV per week, time-shift more TV than they watch live. The average viewer says that 47% of the TV shows … Continue reading
OTT media delivery tops $51.38 billion 16 April 2015
Media delivery services revenue for over-the-top (OTT) video on demand services reached $51.38 billion in 2014, research from Visiongain has revealed. The firm points out that in less than five years, the global OTT media delivery market has dramatically changed the … Continue reading
OTT TV Apps Target Millennial Males 16 April 2015
According to the NPD study, 62 percent of men 18-34 years- old are aware of the currently available or announced over-the-top TV network apps. Men aged 18-34 are most likely to buy apps that allow them to view OTT video … Continue reading
Content Security, Challenges for a VoD Business and the Muvi Solution 15 April 2015
Today’s world of digital video is expanding rapidly. Every year brings a new set of devices and even device types, every time with more bandwidth, more computing power, higher-resolution displays and even more portability. Network operators and service providers including … Continue reading
Winning the Next Generation of Viewers with OTT Services, panel discussion at NAB 2015 15 April 2015
In an NAB session called “Constant Cravings: Using OTT to Win the Next Generation of Viewers” on Monday, panelists pointed to three key elements for over-the-top success: a strong business model, seamless multiplatform access, and frequent innovation. The ad-supported vs. … Continue reading
