No industry has reached such a level of justification with their name other than OTT, which means Over-the-top. The reason behind this is quite prominent – users can stream their favorite contents devoid of any barrier such as time, location, or purchasing value. And if the OTT service is launched using Muvi’s platform, content owners can overrule the device barrier as well because it supports multi-device channel. Check out Muvi’s complete range of streaming solutions, now!
OTT - Latest updates on OTT
How OTT providers can stay ahead of each other 17 February 2016
Netflix alone has 67 million and 12 million paid users in North America and Europe respectively. With numbers like this, it is no surprise that others are trying to cash in on the Netflix model. Other VoD players like Amazon … Continue reading
Connected devices on the rise 16 February 2016
Connected devices usage has increased multifold in this time of on-demand content like VoD, OTT, etc. They are being used throughout TV viewing, and not just while commercial breaks. Also TV is no more the locus of entertainment in the … Continue reading
VoD OTT penetration is increasing 16 February 2016
According to eMarketer, 186.9 million people in the US will be consuming video content via apps or sites like Hulu, YouTube, etc. Video on demand (VoD) services has been growing rapidly over the last 5 years. It is estimated that … Continue reading
Netflix : Can The Streaming Major Change The OTT Game In India? 12 February 2016
In the beginning of January, the news of Netflix launching its operations in India has hogged on some serious limelight. This launch is part of a global announcement that saw Netflix being simultaneously launched in over 130 countries. However, its … Continue reading
DTVE Survey: global OTT, mobile connectivity and convergence to have biggest impact on video business 12 February 2016
According to the Digital TV Europe Industry Survey 2016, video consumption will depend on factors like mobile data, OTT content and availability. A majority (46%) believe that Pay-TV services will have moderate growth, despite the advancements of modern services like … Continue reading
Live streaming and VoD services created using OTT workflows 11 February 2016
According to a report on Streaming Media, technical advancements have now made it possible to create live-to-VoD services from one type to other without undergoing a complete infrastructure change. This can be done by applying software-defined video solutions. The video … Continue reading
OTT expected to grow strongly in Latin America 11 February 2016
The OTT market is expected to shoot up in the next 2 years, nearly double in Mexico, 2.5 times in Brazil and Argentina. “Premium OTT in Latin America has developed relatively slowly, despite Netflix’s strong presence in the region, but … Continue reading
Smart OTT – the new way ahead 10 February 2016
Traditional Pay-TV operators are gearing up to face the heat from OTT players like Netflix and Hulu. OTT content is coming up on some operators, in a sort of hybrid scheme – where they offer the best of both worlds. … Continue reading
OTT shapes up advertising of the future 10 February 2016
As over-the-top (OTT) systems gain popularity, advertising is expected to take a new shape. Using analytics and data, ads on OTT are better targeted unlike linear broadcasting. Jay Samit, a longtime digital media executive and currently the CEO of SeaChange … Continue reading
OTT ads pushed by Showtime during SB 50 09 February 2016
Considering the huge viewership during the live streaming of the mega event – Super Bowl 50, Showtime has taken a non-traditional approach in promoting its OTT offerings on the ads. The ad showed Sia in “Unstoppable” highlighting the OTT services, … Continue reading
