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Beyond The Buzz- Latest Insights From Muvi

Over-the-top - Latest updates on Over-the-top

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The Impending Death of Media Streaming Devices

Your living room TV is the battleground for connected content experiences. At war are smart TV manufacturers, streaming stick brands, and set-top boxes. The beginning of 2018 saw the war heat up as TV manufacturers rolled out some breakthrough innovations at CES 2018. Samsung announced that its 2018 smart TVs will be powered by Bixby, …

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Cord-cutting triples in the US since 2013

According to reports, the number of US households using (over-the-top) OTT service has seen a gigantic growth since 2013 and as a consequence, the no. of cord cutters in the country has tripled accordingly. While five years ago streaming-only homes were just over 5 million, in 2017, the figure clocked 14.1 million. As per reports, …

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Muvi to Present the World’s Fastest Deployable OTT Platform at NAB SHOW 2018

Muvi’s feature-rich hybrid (Over-The-Top) OTT platform combines cross-device reach with great user experience and monetization models to wow consumers and win wallet share.   Muvi will present the world’s fastest deployable OTT platform at the NAB Show 2018 from 9-12 April. Muvi’s award-winning OTT platform is the world’s only platform that offers broadcasters, content/media owners …

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Online Streaming & Artificial Intelligence: A New Era for OTT

Artificial Intelligence is shaking up the broadcasting landscape and media & entertainment industry. Players, both big and small, are racing to leverage AI to differentiate their services from the rest. The research around the technology has been extensive and the investments are in billions. AI is one primary factor that helps marketers identify their customers …

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Indian startup setup theatre for OTT screening

Teriflix, a Bengaluru based tech startup has given binge-watching a new meaning as it comes up with the first mini-theatre for screening over-the-top (OTT) content from online video platforms such as Netflix, Amazon Prime Video, etc. The setup will have a 135-inch screen, full HD projection, 7.2.4 Dolby Atmos sound system, amplifiers, speaker systems, and …

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Connected TV Viewers ok with advertising

According to a new study, viewers of connected TVs accept advertising and this is measured by viewer response to commercials. According to Telaria, nearly 60% of respondents think of viewing streamed content on a connected set as “watching TV” Some other findings include: 30% of the respondents watched on the smartphone and considered it as …

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Russia’s SPB TV collaborates with China Daily for on demand content

The China Daily will collaborate with Russia’s SPB TV for producing digital content for it’s Over the Top (OTT) platform. The two companies have signed a license agreement granting international rights on Video on Demand (VOD) content, consisting of entertainment, documentaries, and news. The content provided in English or local languages will be made available …

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Role of AI in the Future of OTT

Over the Top (OTT) content distribution has changed the way video or audio content is consumed and it seems to stay for a while. Consumption of home entertainment via Internet-connected devices has increasingly become the trend for most people. Even though linear TV today continues to offer traditional TV packages along with OTT, viewing habits …

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Russian OTT Services subscription revenue outruns advertising

According to a report by Telecom Daily, Transactional and Subscription income for Russia’s streaming services superceded advertising revenues in the first half of this year. Total income from streaming services in the first half increased by 70% to hit RUB 5.3 billion. Revenues are expected to grow to RUB 11 billion this year. Apparently, the …

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Google Chromecast the top Over the Top device in EMEA

According to a new study by video infrastructure technology company Bitmovin, Google Chromecast is the leading Over the Top device in EMEA. It has 37% adoption among developers in Europe, the Middle East and Africa. Amazon is in third place with 15% of the market, with Roku coming a close second with 8% share. Chromecast …

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