Written by: Roshan Dwivedi
Muvi’s feature-rich hybrid (Over-The-Top) OTT platform combines cross-device reach with great user experience and monetization models to wow consumers and win wallet share.
Muvi will present the world’s fastest deployable OTT platform at the NAB Show 2018 from 9-12 April. Muvi’s award-winning OTT platform is the world’s only platform that offers broadcasters, content/media owners and distributors the ability to create, manage, deliver, and monetize ANY content on ANY platform using ANY monetization method, whether advertising, subscription, transaction or a hybrid model.
Powered by cutting-edge cloud technology and hosted on Amazon Web Services, Muvi enables content owners to launch own-branded multi-screen video/audio streaming platform offering Live as well as on-demand (VOD) content instantly!
The OTT industry has seen meteoric growth in 2017, and OTT revenues are expected to hit $120 billion in 2022. One critical success factor for players will hinge on their ability to stay relevant in the cross-platform era and move at the speed of consumer expectations. The OTT platforms as such underpin the success of OTT services.
A total of 22.2 million U.S. adults cut the cord on cable, satellite or telco TV service in 2017 alone. “To win the next generation of viewers, the broadcast and media industry professionals must serve next-gen viewing experience,” said Anshuman Das, CEO Muvi.
“Traditional players and new streaming services must take bold action to become the next Hulu or Netflix before Hulu/Netflix become a pay-TV provider—and the platform is a defining factor,” advised Anshuman Das, CEO Muvi.
Unlike traditional players which only offers a video player-based solution, Muvi is an enterprise-grade end-to-end OTT Platform which takes care of all technical aspects enabling users to launch a service like Netflix, Spotify or Twitch.tv in a click without the need for any IT resources or coding knowledge! “Muvi offers the most advanced OTT platform with featuresnot found in traditional offerings on the market. Take Muvi Playout feature which offers TV Guide-like interface or our Visual Designer that our customers love for the ease of designing stunning websites for ANY kind of content without ANY coding!” stated Poonam Singh, Head of Marketing.
Muvibrings together live TV, on-demand content, and subscription VOD all in one place and takes care of everything from hosting to CDN, CMS, Transcoding, DRM, HTML5 Player, Payment Gateway, Monetizations, User Management, Analytics, Website and Mobile & TV Apps.
Muvi will be exhibiting its OTT platform at booth SU9526 from April 9 to 12.
Schedule Demo: www.muvi.com/events/nab-2018.html
Test drive the platform before subscribing to the service, Muvi offers a 14-day free trial.