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Streaming services preferred means of listening to music for Americans

Music streaming has become hugely popular in the U.S primarily due to convenience. Americans streamed 284.7 billion on-demand music streams (including video) in the first 6 months of 2017 as per Nielsen data. Assuming that 1,500 streams is the equivalent of 1 album then streaming sells far more “albums” than traditional music sales channels. Streaming …

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A Peek into Latin America’s Video Streaming Market

OTT will lead LATAM growth After Asia and Western Europe, the geography which is attracting much of an OTT traction is Latin America. Despite having limited broadband penetration and high levels of piracy, Latin America shows great potential to become OTT dominated region in coming 5 years, given the changing habits of consumers. Statista recorded …

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5 OTT Trends to Watch For In 2017

Another eventful year in world of video streaming comes to end. 2016 was a quick year, full of innovations and launches. We’ve seen fads come and go, but there were many trends in this year that made impact. We’ve seen the live streaming buzz, we’ve seen AR/VR take up, and we’ve also seen big launches …

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What does Europe’s OTT Market look like in 2020?

When we look at figures and forecasts, the fact that, this is the perfect time for OTT and digital video revenues to soar becomes clear. The trends are on all-time high, with over 2,563 on-demand services having established in the entire European Union. Europe certainly is a growing OTT market. According to researches and studies, Western …

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