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SVOD players focus on tailored content to increase sign-ups among older audience 06 May 2021

  The highest growth in VOD viewing comes from age groups 35 and over. While the competition remains stiff between Linear TV and OTT, the rise in VOD viewing is a sign that older viewers could consider SVOD platforms based on their content interest. SVOD players have started strategizing ways to engage with them like …

SVOD content streaming on social video platforms witnessed a 116% acceleration 31 March 2021

  As per a research, there was a 116% increase in the social viewing of SVOD platforms. In January there was a hike of 932 million minutes when compared to February 2020, 432 million minutes.  The rise in SVOD content is due to the increase in millennials. Besides this, popular SVOD platforms’ presence on social …

AT&T acquires Chernin Group’s Stake in Otter Media 09 August 2018

American multinational telecommunication giant, AT&T has fully acquired Chernin Group’s controlling interest in their joint venture, Otter Media. Otter Media, a subscription, advertising and content company constitutes fully-owned subsidiaries Ellation, an online SVOD provider and a full-service digital media company, Fullscreen, and its Rooster Teeth brand. Otter Media has ownership stakes in Hello Sunshine and …

Amazon Prime beats Netflix in Germany and Austria 13 April 2018

According to reports, Amazon Prime Video leads Netflix and becomes the most popular SVOD provider in Germany and Austria. These two countries are the only markets where Netflix is not leading the subscription race. According to the research, “In Germany, a preference for free-to-air TV coupled with a strong broadcasting sector has kept OTT adoption …

Netflix content library worth $12 billion 25 July 2017

Despite talks about how quickly Netflix is burning through cash, the top ranked SVOD provider is seeing tremendous growth in the value of its content library. As per Morgan Stanley estimates, Netflix’s program library was worth $12 billion at the end of Q1. Original content has gone up in terms of asset valuation from 5% …

iFlix expands to Middle-East & North Africa 28 April 2017

South-East Asian SVOD provider Iflix has expanded into the Middle East and North Africa (MENA) region with launches in eight territories. The service is now available in Saudi Arabia, Jordan, Iraq, Kuwait, Bahrain, Lebanon, Egypt and Sudan, broadening Iflix’s footprint to a total of 18 countries. The firm has also established a new regional headquarters …

Canadian Netflix rival snags Amazon originals 30 January 2015

Canadian SVOD service Shomi has acquired exclusive local rights to a raft of Amazon’s original programming. Shomi launched last year and is going up against Netflix and Latte in an increasingly competitive Canadian streaming market. Shomi has exclusive streaming rights and none of the shows has gone out on traditional linear TV either in Canada. The streaming …

Amazon opens free window for Transparent drama 30 January 2015

Amazon is making its acclaimed drama series Transparent available in a day-long free window. The series launched last year on Amazon’s Prime Instant Video and marked the first time that the streaming service had launched an original using the Netflix simultaneous release model. The 10x30mins comedy-drama follows an elderly family patriarch (Tambur) who comes out as a …

HBO’s OTT service to shake up SVOD market 30 January 2015

Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates. The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while roughly 50% would cancel their pay TV service after subscribing to HBO’s OTT service, which …

Showtime to launch in Canada 30 January 2015

CBS Corp. will launch branded programming from its premium cable channel Showtime in Canada for the first time after a deal with local giant Bell Media. The exclusive, long-term licensing agreement means catalogue, current and future Showtime programming will roll out in English and French on Bell platforms, including new SVOD service Crave and premium pay …

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