Customer acquisition is the process of gaining new customers for your business or converting the existing prospects into new customers. If you own an OTT (Over-the-Top) platform and want to improve your customer acquisition rate, then read on. The … Continue reading
The arrival of the first COVID wave and lockdown contributed to an increase in the demand for OTT platforms. Bringing convenience, easy accessibility, and affordability, OTT players were able to switch the demand from traditional pay TV to online … Continue reading
There has been a steep growth in OTT consumption in the APAC region than ever before. As per reports, a growth of $54 billion is estimated in 2026 with the 90% hike, a great increase when compared to the 2020 … Continue reading
Over 30% of UK houses with broadband have atleast one video streaming service, and the numbers are growing. It is growing so well that anyone who doesn’t have an OTT solution is building one. The competition is huge, with Netflix … Continue reading
Roughly 17% of US broadband households would be likely to subscribe to HBO’s forthcoming over-the-top video service, according to new research by Parks Associates. The research firm said that among those likely to subscribe, 91% are currently pay TV subscribers, while … Continue reading
US premium cable net Starz will launch its planned international subscription on-demand service next year, with initial investment in the project totalling around US$20 million. Premium cable rival HBO has already confirmed it will launch a standalone OTT service. Looking for … Continue reading
OTT TV technology specialist Piksel is branching out into content acquisition for OTT players. Piksel formerly known as KIT Digital will manage all stages of the content acquisition process for new OTT players, including the negotiating and licensing of content rights. The … Continue reading
Recently-launched Canadian SVOD service Shomi has struck a programming deal with Disney. The deal, with The Walt Disney Studios and The Disney/ABC Television Group, gives the SVOD a range of TV series and features from the Hollywood studio. TV series in the … Continue reading