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Twitter’s new Live Streaming Stadium 04 May 2017

Twitter’s 24/7 sports streaming plans include live games and new video network called “Stadium”. On Monday, Twitter unveiled its streaming plans to advertisers and they included live weekly games from MLB and the WNBA. While it won’t have rights to stream live Thursday Night Football games like last year, Twitter will have access to live NFL pregame video …

Twitter out, Amazon to now stream NFL 07 April 2017

Amazon on Tuesday signed a $50 million, one-year deal to acquire the streaming rights for NFL – Thursday Night Football. The games will be available exclusively to Amazon Prime subscribers. Amazon beat out it’s rival bidders Twitter, Facebook and YouTube to acquire the streaming rights. Twitter paid $10 million last season to provide live streaming services for the …

Twitter inserts Pre-roll Ads in some Periscope Live Streaming videos 31 March 2017

Twitter is rolling out the insertion of pre-roll ads for live streaming videos through its Periscope live-streaming service. The social media giant said this move will allow brands to attach their message to specific broadcasts including creators and publishers. These ads will appear the same way as they do currently on Twitter videos found in …

Amazon, Facebook, Twitter, YouTube in bidding war for streaming rights of Thursday night NFL 28 March 2017

After Twitter won the fight of streaming Thursday night NFL games last year, Amazon, Facebook and YouTube are all in the race of bidding for these rights this year. Last season twitter paid $10 million to secure the rights, was able to sell the ad inventory made available during the streams. CBS Corp. and NBCUniversal are paying a …

Twitter will soon allow posting live-video streaming for media organisations 22 March 2017

According to a latest media report about Twitter, the social media giant will allow media firms to post live streaming videos directly into the service. Twitter will do so by opening up its application programming interface (API) for the media companies. Media companies have been posting live videos on Twitter but it required partnerships and extensive planning …

Twitter to Live-Stream 1,500 Hours of eSports in 2017 07 March 2017

Twitter is going with gun blazing into eSports. The social network giant says it will live stream 1,500 hours of competitive-gaming events this year in a partnership with ESL and DreamHack. The deal includes more than 15 events in Intel Extreme Masters (IEM), ESL One and DreamHack eSports circuits. The video streaming will be available worldwide for free …

Twitter will double down live-streaming efforts 21 February 2017

Twitter’s chief financial officer Antony Noto has revealed that the company intends to double down its live-streaming efforts in 2017, after it had 5.1 million people watching Grammy’s on during awards show. Noto also stated that Twitter plans to do so by bringing more video content and shows to the platform in Japan and throughout the …

Twitter inks deal with Sky to live-stream “Deadline Day” 02 February 2017

The social media giant Twitter has reportedly signed a big sports live streaming deal with European broadcaster Sky to live stream the final day for soccer clubs in the UK as it heats up the competition with Facebook and Snapchat. “Deadline Day” is very popular among UK soccer players. Twitter will live stream three hours of coverage …

PGA TOUR to Live Stream on Twitter in 2017 10 January 2017

Following a successful live streaming coverage collaboration during the 2016 FedExCup Playoffs, PGA TOUR has again announced that Twitter will be their exclusive global platform to distribute more than 70 hours of live competition coverage, on a free basis, across 31 tournaments as a remainder of the 2016-17 season. Twitter will start live streaming PGA …

Online Video Advertising in India Grew by 200% in 2016 04 January 2017

According to a recent research by Adomantra Digital, India’s online video advertising market has grown by some 200% amid 2016. The increasing affordability and accessibility of broadband connectivity through 3G and 4G mobile networks has spurred this growth in internet usage, thus advertising ultimately. The study also stated 2017 to show the same or even higher rate …

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