Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate

Roshan Dwivedi Published on : 01 July 2015
Facebook to test mid-roll video ads

 

Facebook is mixing up its video ad cost options, testing a new way to charge advertisers that allows them to pay for a video ad only if it has been viewed for a full ten-seconds.

According to a report from Adweek.com, the new video ad cost structure is a part of a global test being tried out on big-brands that currently use Facebook’s Power Editor and API tools for campaign management.

While Facebook uses a three-second rule to count video view metrics, advertisers have had to pay for a video ad on the social network as long as it shows up in a News Feed. Adweek says now advertisers have the option to purchase the new 10-second video ads that are based on a cost-per-view rate. This is sure to get even video CMS solutions excited on prospects of ads.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
June 27

9:00AM PST

Leveraging Analytics for Success in the Streaming Industry

A streaming platform’s success is crucially dependent on data. In today’s competitive streaming landscape, data is king. This webinar will unlock the secrets of using analytics to gain…...

Event Language: English
30 Minutes