Please wait while we enable your Account

0%

Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Majority of English TV viewers engage with second screen

Roshan Dwivedi Published on : 31 July 2015
Social TV

 

More than half of English TV viewers in Canada have engaged in some form of second screen interaction, such as looking up something about a TV show while watching it, and almost one-third have engaged in “social TV” activities, such as chatting about a TV program on social media. That’s according to the latest report from Media Technology Monitor (MTM), Second Screen Interaction: Analysis of the Anglophone Market.

Based on MTM’s research, 54% of Anglophone TV viewers are second screen viewers, with the most popular forms of second screen interaction being: looking up something about a TV show while watching it (36%); “liking” a show on Facebook (23%); and researching a product seen in a commercial while watching (19%). Less common forms of second screen interaction include: watching TV-related webisodes (11%); downloading an app for a TV show (7%); and Twitter-related TV interaction (6%).

For the 31% of Anglophones who are social TV viewers, in addition to chatting about a TV program on Facebook or Twitter, other forms of social TV interaction include following a Twitter feed related to a TV show or joining a Facebook group dedicated to discussing television. According to MTM, 63% of Twitter users are social TV viewers, along with 46% of Facebook users.

In general, second screen viewers tend to be young, with 74% of people aged 18 to 34 saying they have engaged in second screen interaction, as have 71% of students. Furthermore, second screen viewers show a strong interest in creating content online. For example, according to MTM, second screen viewers are significantly more likely than other Anglophones to post photos and video online, post content on a blog, comment on a news story or article, or write an online review.

MTM research found Anglophones who own TV based video on demand technology that allow them to watch what they want, when they want, are more likely to be second screen viewers. Specifically, 68% of Apple TV owners identified themselves as second screen viewers, as did 66% of Google Chromecast owners, 62% of smart TV owners and 71% of Internet-connected TV set owners. In addition, 70% of Netflix subscribers said they are also second screen viewers.

Read the entire story here.

Written by: Roshan Dwivedi

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required

.muvi.com
Your website will be at https://yourname.muvi.com, you can change this later.

Upcoming Webinar
March 27

8:00AM PST

Introducing Muvi Live Paywall: Monetizing Live Streams

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at the forefront with a revolutionary Paywall PPV monetization solution designed to empower businesses to maximize revenue from their live streams and events.

In this engaging webinar, we will provide a comprehensive overview of Muvi Live’s Paywall feature, exploring its functionalities, and the unparalleled advantages it offers to creators and businesses, especially those in the streaming industry. From seamless payment integrations to personalized user experiences, we’ll guide you through the key aspects that make Muvi Live Paywall a game-changer for content monetization.

Why Attend the Webinar:

  • Understand the present state of live stream monetization solutions.
  • Introducing Muvi Live Paywall – the ultimate PPV monetization solution for live streams.
  • Live demo of the Paywall feature: from setting up the price to purchasing and watching the stream.
  • How Muvi Live’s Paywall feature stands out among the rest.
  • Insightful tips on how to maximize your live stream revenue.

Introducing Muvi Live Paywall: Monetizing Live Streams,” where we delve into the cutting-edge world of live streaming monetization. As the landscape of streaming services evolves, Muvi is at…...

Event Language: English
1 hour