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3 Must-know Features of the Best Ad Server 21 December 2021

 

If you are looking forward to setting up an Ad network and skyrocket your revenue with digital ad campaigns, selecting an appropriate ad server will be your starting point. Best Ad Server is referred to as the foundation for companies that glide in the online advertising industry.

 

What is an Ad server?

An ad server plays a significant role in digital advertising. It’s the technology that enables the hosting, management, serving, and tracking of an ad or any type of internal endorsement on one single platform. Just like a web server, an ad server too hosts and delivers ads on websites and mobile apps. It also stores all data about your website and shows relevant pages to the end user. It places ads in the right place and shows them to the appropriate audience.

 

Best Ad server

 

Top 3 Features of the best-in-class Ad Server

 

Ad-supported video on demand (AVOD)–

This feature enables you to monetize your online video streaming platform by running video ads.  It allows you to run:

  • Pre-rolls ads
  • Mid-rolls ads
  • Post-rolls ads

Muvi’s ads allow seamless integration of third-party video ad servers and offer you superior control over your ad inventory.

You can also monetize your videos by inserting multiple ad units in a single video. Set-up and advertise your videos as well as pioneer your audience with novel interactive units to drive higher engagement and yields.

Muvi’s AVOD interface is simple to use as well as provides greater control and flexibility over ad inventory.  

 

Skippable and Non-Skippable Ads

A sound ad server will offer a feature of setting up skippable and non-skippable ads to run across several platforms as well as devices. With Muvi ads, you can enable your end users with options of skipping ads for any types of ads directly from the CMS.  It is designed to let you manage the complete end-to-end ad stream all from a single dashboard.

Muvi ads also offer the ability of integrating skippable ads feature on any third-party players. You can also use this feature with popular TV platforms such as Samsung TV, LG TV, Apple TV etc.

 

Track and analyze the performance of your platform

Analyzing and tracking the performance of all your video and audio content with details is one of the most important aspects of digital advertising. Muvi analytics and reports allow you to find out the real performance of each video and audio ad, enabling you to consistently strengthen your content. It also helps you track and monitor user’s behavior on your platform.

Muvi ads let you host and deliver multi-format ads to your website as well as apps, seamlessly. Manage all your ads from one place and ensure improved user engagement along with constant ad revenue. Start a 14-days free trial to enjoy all outstanding features of Muvi ads.

 

Best Ad server

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Ankit Jena
Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 3+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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