Multi channel engagement is the most used phrase these days. Many people have been actually looking for in depth information about what that actually means in the world of business communication. In this blog post, we will take a deep dive into multi-channel messaging and why it’s important.
Let’s get started…
Earlier, publishers used to put all their marketing tactics in one basket, like Facebook and Google. Gradually they understood that giving their data to such gigantic walls and as a result facing challenges with changing algorithms and skyrocketing ad prices is no longer beneficial to them.
This is where the need of building direct relationships with targeted audiences emerges. Marketers or the business owners realize it’s high-time to reach end users across their favorite channels. And that’s where multi-channel engagement comes into the spotlight.
Multi channel engagement is a must-have component for enhanced audience engagement and monetization strategies.
Multi-channel engagement is the method of sending personalized content to audiences across several channels like text messages, email, Whatsapp, telegram etc. For publishers sending transactional messages to their potential customers on their preferred digital platform is the key to reaching them with the content that matters the most to them.
Transactional notifications may include information about payment receipt, delivery details, updates on sign up or logins, password reset, refund or replacement, incomplete purchase or abandoned carts etc. With multi-channel transactional messaging, consumers can get instant access to any kind of important transaction in the website or application.
Most of the users utilize multiple channels when consuming content, interacting with products or brands as well as making a purchase decision. Using multiple channels to reach an audience is the best tactic to directly communicate with your end users.
Sending real-time updates from multiple channels also offers business owners increased user engagement and as a result improves customer lifecycle value. However, sending transactional messages via notification engines is still overlooked by several stakeholders. This is preventing them from jumping in and engaging captive audiences with opt-in content.
When you convey transactional messages beyond just one or two channels, you build yourself the ability to gather consumer data from the experiences across the website. This helps you better understand consumer behaviors as well as interests and effectively modify your messaging according to user and audience choice. This helps your business offer greater consumer experience.
Multi-channel messaging plays a vital role in boosting your monetization strategy. It helps businesses meet their targeted outcome and fund their operation. With the right notification engine, you can deliver hyper-targeted ads along with your messaging for instance with native ads, that caters to audience interests as well as requirements.
Konviare is a multi-channel notification that helps businesses send transactional messages to their end users. It offers products the ability to manage notifications across several channels without making any changes in coding level. With Konviare, you can effortlessly create, edit, and manage trigger-based notifications from a single dashboard.
Konviare’s multi-channel communication helps improve user experience by meeting them where they are, making it flawless and easier to get-in-touch and resolve problems more rapidly. If you want to experience how multi-channel engagement can boost your business communication, consider taking a 14-days free trial of Konviare now!
Written by: Ankit Jena
Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.
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