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Microsoft Azure Media Services Retirement – Reasons, Alternatives & Tips to Keep Streaming!

Ankit Jena Published on : 17 May 2024
Azure Media Services Retirement


Microsoft Azure, once known as a beacon of innovation and reliability in the world of cloud services, is sunsetting on June 30, 2024. This decision marks a strategic shift for Microsoft, aligning with their vision for sustained growth and long-term competitiveness. The announcement comes amidst a backdrop of internal restructuring, symbolized by the departure of Azure’s CTO, Hanno Based, last year. As the tech giant navigates this transition, it highlights the evolution of cloud technologies and the broader implications for businesses and users alike.

Therefore, several streaming businesses and enterprises are looking for a reliable video hosting solution provider to help migrate their platform after Azure Media Services retirement. Before diving deep into the Microsoft Azure Media Services retirement details, you can consider Muvi Flex as your reliable video hosting partner to host, store, manage, and publish video and audio files and deliver top-notch video and audio content seamlessly across devices.


Why Microsoft Azure Media Service Is Retiring?

Microsoft justified that they will be focusing on strategic areas of secular growth and long-term competitiveness for the company. They are also accelerating media services solutions from the Microsoft partner ecosystem across integrated solution vendors and system integrators.


But, what we anticipate… 


Financial Demerit:

One significant factor contributing to Azure Media Services retirement is its financial performance💸. Despite its initial promise and utility, the service may not have met Microsoft’s expectations in terms of revenue generation or profitability. In the competitive landscape of cloud services, where companies must continually evaluate the return on investment for each offering, those that fall short financially are often subject to re-evaluation or retirement.


Seamlessly Migrate To Muvi Flex With Zero Data Loss! Sign Up for a Free Trial Now! 


No Aggressive Marketing Strategy:

Another contributing factor to Azure Media Services retirement could be the lack of an aggressive marketing strategy for media services. While Microsoft is renowned for its marketing prowess, certain products or services may not receive the same level of promotional attention as others. Without effective marketing campaigns to drive adoption and usage, even a well-built service may struggle to gain traction in the market.


Better Offerings by Competition:

Furthermore, the decision to retire Azure Media Services may reflect Microsoft’s acknowledgment of better offerings provided by competitors in the same space. Over time, the landscape of cloud services has evolved rapidly, with competitors introducing innovative features, improved performance, and better pricing models. In such a dynamic environment, Microsoft may have recognized that Azure Media Services was no longer competitive compared to alternatives offered by companies. 


Services Going To Be Discontinued After Retirement

With Microsoft Azure Media Services shutting down, several services will be discontinued from 30th June 2024. Let’s discuss those services and how they will affect the existing users. 




How It Will Affect Users 

Video Hosting 📽️

It allows users to host, store, manage and publish video contents across various platforms and devices

Users should look for an alternative and migrate as soon as possible to avoid service disruption. 

Video Encoding 🧑‍💻

It converts video files into various suitable formats for online streaming making it compatible across different devices and internet speed. 

It will affect users/businesses depending upon on-demand streaming of video contents in various formats and across several platforms and devices. 

Live Streaming 📶

It allows real-time broadcasting of various events, conferences, sports, shows online. 

Users have to find an alternative to continue broadcasting live streams with their audience. 

On-demand Streaming ⏯️

It helps stream pre-recorded video content online across various platforms and devices. 

Similar to live streaming, users have to find an alternative and migrate to ensure seamless video delivery. 

Content Protection (security) 🔐

It prevents unauthorized access and protects your video from various digital thefts/piracy through digital rights management solutions. 

Users have to transition to a secure platform to protect their contents. 

Azure Media Player 

A Video player allows playback of video content across devices and browsers 

Shutdown of Azure Media Player means users would not be able to playback their videos on their respective website or apps. .  


What Would Be The Next Step For Azure Media Services Existing Users?

For existing users of Azure Media Services, the retirement of the platform necessitates a thoughtful and proactive approach to ensure continuity of service and minimize disruption. Their next step should be:


Look for a Better Azure Alternative:

The first step for users is to evaluate alternatives or Azure Media Services Replacements that offer similar or enhanced features compared to Azure Media Services. This involves researching for other cloud service and video hosting service providers. Users should assess factors such as pricing, scalability, feature set, reliability, and ease of migration when considering alternatives.


✅To know more read our blog – Microsoft Azure Media Service Alternatives Unveiled – A Comprehensive Guide


Retrieve the Existing Files:

Users must ensure that they have a comprehensive plan in place to retrieve their existing media files and assets from Azure Media Services before the retirement date. This may involve exporting files to local storage or transferring them to another cloud storage provider. It’s essential to prioritize the retrieval of critical assets to prevent data loss or downtime during the migration process.


Migrate to the New Service Provider:

Once users have selected a new service provider, they should develop a migration strategy to transition their workflows, applications, and media assets to the new platform seamlessly. This may involve reconfiguring encoding settings, updating API integrations, and transferring large volumes of media files. Users should allocate sufficient time and resources for testing and validation to ensure a smooth transition with minimal disruption to operations.


Ensure Transparent Communication and Customer Notification from the New Service Provider:

Users should expect transparent communication and proactive support from their new service provider throughout the migration process. The new provider should offer clear guidance on the migration steps, provide tools and resources to facilitate the transition, and offer responsive customer support to address any concerns or issues that arise. Additionally, the new provider should notify users of any changes to service offerings, pricing, or terms of service to ensure transparency and alignment with user expectations.


Azure Media Services Retirement


Muvi Flex as Your Alternative to Microsoft Azure Media Service


Secure Video and Audio Hosting:

Muvi Flex provides secure hosting for both video and audio content, ensuring that your media assets are protected from unauthorized access or distribution. With robust security measures in place, including encryption and access controls, you can trust that your content is safe and secure on the platform.


Seamless Encoding and Transcoding:

Muvi Flex offers seamless encoding and transcoding capabilities, allowing you to easily convert media files into various formats and resolutions optimized for different devices and bandwidths. This ensures a high-quality viewing experience for your audience across a wide range of devices and network conditions.


On-demand and Live Streaming Capabilities:

Whether you need on-demand or live streaming capabilities, Muvi has you covered. With support for both types of content delivery, you can engage your audience with a variety of streaming experiences, from pre-recorded videos to live events and broadcasts.


Multiple Monetization Models:

Muvi Flex offers multiple monetization models, including subscription-based, transactional, and advertising-supported models. This flexibility allows you to choose the monetization strategy that best fits your business goals and revenue objectives.



Gain valuable insights into your audience and content performance with Muvi Flex’s robust analytics capabilities. Track viewer engagement, analyze viewing trends, and measure the effectiveness of your marketing campaigns to optimize your content strategy and drive business growth.


Robust Content Protection with Multi-DRM Security:

Protect your valuable content with Muvi Flex’s robust content protection features, including multi-DRM security. With support for leading DRM technologies, such as Widevine, PlayReady, and FairPlay, you can prevent unauthorized access and piracy while ensuring compliance with content licensing requirements.


Global Content Delivery with Built-in CDN:

Reach a global audience with Muvi Flex’s built-in content delivery network (CDN), which ensures fast and reliable delivery of your media content to viewers worldwide. With CDN support, you can reduce latency, improve streaming performance, and scale your content delivery infrastructure to meet growing demand.


Online Video Player for Seamless Playback Across Websites & Apps:

Muvi Flex provides an online video player that enables seamless playback of your media content across websites and mobile apps. With customizable player options and support for adaptive streaming technologies, you can deliver a superior viewing experience to your audience across all devices and platforms.


Security Certifications:

Muvi Flex adheres to industry-leading security standards and holds various security certifications, ensuring compliance with regulatory requirements and giving you peace of mind knowing that your content is protected by a trusted and certified platform.


Migrate To Muvi Flex Securely and Seamlessly 

Migrating to Muvi Flex is hassle-free and secure and ensures zero data loss. Migrate your digital assets, such as audio and video content, from your current platform to get it up and running in hours. We have done various migration projects, transferring data from private warehouses, the cloud, and other online video platforms such as Wistia, JWPlayer, and Vixyvideo.

Muvi Flex handles the migration of your content from your current platform, collaborating with your existing provider while you continue to focus solely on your business. In most circumstances, our customers and their users do not notice any downtime during transfer. It’s very smooth and flawless!

Migrate your on-demand audio and video content to Muvi Flex seamlessly with complete data protection. We will assist you migrate to Muvi Flex in a short period, regardless of the software you are presently using. When you move to Muvi Flex, we not only migrate your audio and video content, but also encode and transcode it to numerous resolutions. We do our best to collaborate with your current service providers and complete the migration as quickly as feasible. Start your free trial now! 


Azure Media Services Retirement


Muvi Flex is the best replacement for Azure Media Services to efficiently host, store and manage your videos across websites and applications.  

Microsoft Azure Services is sunsetting or retiring on on June 30, 2024. 

Microsoft mentioned that they will be focusing on strategic areas of secular growth and long-term competitiveness for the company. They are also accelerating media services solutions from the Microsoft partner ecosystem across integrated solution vendors and system integrators.

  • video hosting 
  • video encoding 
  • live streaming 
  • on-demand streaming
  • content protection
  • Azure media player

You can look for an alternative like Muvi Flex and seamlessly migrate your entire platform without any data loss. 

Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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