Please wait while we enable your Account


Contacting Amazon Web Services
Deploying Cloud Servers, Storage, Transcoding & Database Servers
Deploying Global CDN
Deploying Firewall & Enabling Security Measures
Deploying the CMS & Admin Module
Deploying Website, Mobile & TV Apps framework
Creating your FTP account
Finishing up all the modules
Preparing for launch

Why Should you Go for Live Sports Streaming?

Sreejata Basu Published on : 15 October 2020
Why Should you Broadcast Live Sports Streaming


Live sports streaming has gained excellent traction, especially after the global pandemic. While social isolation has restricted fans to cheer for their sports icons in outdoor stadiums, one can get the same content or even derive more excitement from a dedicated live sports streaming platform. 


If your club or organization is considering live streaming sports, now is the best time. The pandemic may have barred fans from enjoying outdoor sports, but they have the option of watching a tournament online.  Additionally, live streaming sports offers excellent revenue opportunities. Of course, you’ll have to make key decisions about equipment, monetization, streaming platforms, and more, but first, let’s take a closer look at why you should consider broadcasting live sports.


Global Reach of Live Sports Streaming


By 2024, live sports viewership is projected to rise to over 160 million in the US. It’s a huge number. However, even with widespread syndication, reaching a global audience with television broadcasts is an uphill task.

Live streaming sports events, however, removes these barriers and allows broadcasters to access viewers directly. High-speed 5G internet coupled with HD or 4K resolution videos makes live sports streaming an exciting experience. It also reduces the expense and legal  complexity of negotiating contracts with numerous distributors and partners.


Scalable to Audience of Any Size


Most live tournaments generally get a large share of the audience. However, it often becomes difficult to estimate how many people will tune into each broadcast for how long. Opting for a live cloud streaming server definitely serves the purpose as cloud streaming provides the flexibility to scale audiences on demand. A cloud streaming server like Muvi Live encodes your live streams on the cloud at different bitrates to serve viewers with varying internet speeds. In this way, even during peak traffic, a cloud server capable of adaptive multi-bitrate streaming lets your users unlock a lag-free viewing experience, irrespective of the number of concurrent viewers.


Increased Revenue


Live Sports broadcasting is an excellent way to make money by engaging a global audience to your sport and club. Unlike catering to a handful of fans in the stadium with limited capacity, live streaming can help your sports channels reach billions of fans opening the door to increased ROI.

Pay per view or TVOD is one of the most popular content monetization models. Another popular monetization model is subscriptions, which allow streaming sports events over an extended period for a nominal one-time fee. 

With a platform like Muvi Live, you can restrict access to videos by the number of views or number of hours, or both. You can also choose to set up TVOD/PPV for an entire sports tournament or standalone games. It’s easy to create “members only” events and charge non-members willing to attend on-the-fly. 

Video monetization options like PPV and subscriptions are available with Muvi Live that allows you to earn revenue anytime, anywhere while expanding the reach, audience base, brand awareness, and revenue stream. Also, you can put your live stream behind a paywall for your viewers to enter payment info before they proceed to watch your content.


Lower Barriers to Entry


Let’s face it- it’s expensive and quite tough to get a prime time slot on television for live sports broadcasting. Only renowned sports channels/organizations can often access the traditional TV broadcast approach.  Adding to it are sports broadcasting rights which is a complicated process. Opting for a live streaming server, on the other hand, is an easier alternative as it doesn’t involve competing for limited space on broadcast television, thus prices are much lower. In addition, the declining costs of high-quality camera equipment have made live streaming more accessible than ever before.


If you are a novice and an expensive camera and equipment is not currently in your budget plans, you can easily stream a live feed from Muvi Live App. Using the Muvi Live App, you can effortlessly broadcast live videos right from your mobile camera and go live in seconds without OBS hassles. 


Live Sports Streaming to any Device


More and more people are “cutting the cord,” and moving to an internet-based entertainment approach. Young people today are much less likely to subscribe to cable or satellite TV, and much more likely to use streaming media services. 


Instead of using TV, youngsters are streaming quality content on tablets and smartphones. Live streaming via the internet offers the ability to tap into a larger audience wherever they are on their own devices. Therefore, video producers are opting for a live sports channel that is compatible with virtually every device or format for encouraging users to watch live-streamed sports events again and again.


Muvi Live is multi-device compatible and its peer-to-peer live video streaming functionality from the admin panel lets your users stream live content directly from their Android & iOS devices.



Wrapping up,


Live streaming sports are trending and are the future of media and entertainment. It is here to stay and live streaming enthusiasts, sports club owners, and organizations can reap immense benefits out of it. So, what are you waiting for? Start live streaming sports today by using a dedicated, professional live streaming platform like Muvi Live


Take a 14-Day Free Trial, now!


Written by: Sreejata Basu

Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.

Add your comment

Leave a Reply

Your email address will not be published.

Try Muvi One free for 14 days

No Credit Card Required
Your website will be at, you can change this later.

Upcoming Webinar
May 30

9:00AM PST

API Security in Video Streaming

While video streaming, we have to deal with a lot of data which is sensitive and confidential related mostly to users and content. In order to keep that…...

Event Language: English
30 Minutes