The means of exchanging information over the Internet have developed exponentially over the last 20 years. Most websites on the internet began with imparting text-based knowledge. The trend shifted and gradually people became more and more habitual to an image-based form of information transfer. Today, the trend has shifted significantly to video and it has taken the center stage of marketing and advertising a product or a brand. Hence, it becomes important for brands to leverage this video revolution and use it to sell their story and ultimately increase their business prospects. A commercial video player becomes an important decision for any business to undertake and in this blog, we will try to help you make an informed decision about why buying a commercial video player is more beneficial than building your own.
Video as we talked about before has tremendous potential in delivering business-oriented results and in order for you to reach your audience, the video has to be incorporated into the right technology and distribution channels in order to maximize its output. When we talk about video optimization and choosing the right commercial video player, it depends on the business type and a number of other factors. Let’s discuss them one by one.
Merely displaying your video on the website is not enough. A good commercial video player incorporates insights and combines them with seamless content delivery to enhance user experience. The next question that might come into your mind is how do we decide which commercial video player is best for your business or should we just create our own online web video player?
Building an online commercial video player or any other software for that matter is a very tedious process where several factors have to be taken into account in order to build a product that clears all tests and works effortlessly. Building software therefore will require an enormous financial as well as human capital investment. Here are 3 key aspects to take care of while delivering your very own online commercial video player.
Today, the video industry has become extremely complex. From having several operating systems such as Android, iOS, Windows, MacOS, Linux, etc to multiple operating devices like TVs, mobile phones, tablets, and so on, content delivery becomes a very complex task. Hence, the more the devices, the greater is the effort required. The story does not end here, any content being broadcasted also involves other factors to consider such as deploying the right DRM software for data protection, a robust analytics infrastructure to monitor every view and give insights, and lastly, deploying your own ad server or integrating with existing ad providers such as Ad Sense.
All these things require huge developmental costs and take time to develop. Furthermore, a skilled team of software developers will also be needed to maintain the player and optimize it for seamless integration with multiple device formats.
The story of building your own player does not end here. Video is an evolving concept. Changes are happening every single day. The player needs to support all types of low-latency video streaming, it should be able to be customizable to accommodate brand guidelines and most importantly, be flexible enough to accommodate growth initiatives. New devices are being introduced every day and this is increasing the layers of complexity meaning more and more changes to your existing video player.
Trends change and so should your player. Today FAST channels are a rage but could go completely obsolete in the next 5 years and your player must be ready to accept the new changes. What we wish to emphasize is that developing your very own player is a complex process and a never-ending one too. The next question that should be asked is:
Is Video Playback a prime focus of your business? And this brings me to the third aspect of building your own video player.
Video as we talked about before is an extensive business. With the introduction of AI, this is going to rise even higher. So the more control you have over your video player, the more flexibility you can afford. Is this true?
Well, the answer here will be case-wise. Let’s take the case of Netflix, the technological giant of entertainment streaming. The primary business of Netflix is to sell subscriptions to its service and stream content to them. Users of Netflix can access Netflix from anywhere. It can be TV, Chromecast, Tablets, Mobile Devices, and the list can go endless. Netflix has to be prepared to deliver content to all these platforms and hence, it spends a substantial development effort in building its own player. This lets them deploy monetizations, fiddle with adaptive bitrate streaming, design platforms and offer quality content in the process. They are in the video business and video is their prime focus. Hence, developing their own video player becomes a necessity.
The question you should ask yourself is does video become your product at any time in the future or it is just a tool with which you will be catering to your customers and leads? If video is just a tool, then purchasing a commercial video player becomes a better option. In the next section, we will discuss why you should buy a commercial video player than build your own.
Building your own commercial player is a very complex process as we read before and to make things easier, OTT streaming platforms such as Muvi has built commercial online video player Like Muvi Player: A feature-rich video player SDK that users can directly deploy to their websites and applications but is it a good business decision?
Deploying a 3rd party commercial video player has the following advantages.
Developing your own software will cost an exponentially high amount of money compared to renting it out from industry leaders. Buying a video player, therefore, has lesser risk as you can choose to change the service provider as and when you deem necessary or in accordance with the contracts. Such flexibility does not come with building a commercial video player.
When you develop your own video player, you will be starting from scratch but when you buy it from a service provider, such software is robust in nature and is extensively tested across multiple environments making them a perfect drag-and-drop cross-platform compatible video player service. This minimizes the risk of failures and even if they happen, the service provider will take care of it and you can simply focus on your business.
You can start on a small scale and progress gradually. Most commercial video player services allow for transitions. This means that you only pay for what you use and as your business grows, you start scaling your infrastructure. This stabilizes your funding and allows you to take risks.
Get the best video playback for your brand on mobile, web, TV, and more using Muvi Player. Deploying a commercial video player from a 3rd party is a good option and Muvi Player is the best commercial video player available in the market thanks to its extensive list of features that enable you to stay on top of your business by leveraging video as a powerful source of content transfer.
Muvi Player gives you everything you need out of the box.
At Muvi we understand the power of humble beginnings. Sometimes you start from scratch and Muvi Player lets you do it with ease. Muvi Player is a completely pay-as-you-go service. This means there are no upfront subscription fees of any kind. Users are billed on the basis of the bandwidth they consume and the number of views. Also, all this is scalable as you grow.
A great video player must be easy to use for the backend engineer. Muvi Player gives you high-quality playback support across a diverse range of screens and advanced playback options such as gesture-controlled playback, enabling or disabling multiple buttons, skip intro, autoplay, and much more. The advanced playback features in our cutting-edge commercial video player service also include 4K playback support, adaptive bitrate streaming, subtitle display, playback speed adjustment, and even gesture control. With these innovative features that guarantee exceptional video quality, simple customization, and an immersive viewing experience, you can easily captivate your audience.
With Multi-DRM (Digital Rights Management) at its core, Muvi Player’s advanced security ensures strong content protection and copyright compliance. It also boasts cutting-edge security features. Secure content delivery is made possible across a variety of platforms and devices thanks to multi-DRM security, which also protects against unauthorized access and dissemination. Additionally, Muvi Player integrates Forensic Watermarking, which covertly adds distinctive identifiers to the video clip to make it traceable in the event of unauthorized leaks or piracy.
Muvi Player’s cutting-edge user engagement metrics provide you the power to better understand your audience, evaluate the effectiveness of your content, and increase viewer engagement like never before. Use detailed data to its fullest potential to gain insightful knowledge that can help you make well-informed decisions, improve your content strategy, and achieve previously unheard-of levels of viewer engagement. Dive deep into your audience’s behavior, and geographic distribution and measure content performance by monitoring views, playtime, drop-off rates, and engagement levels.
Just because you are getting a pre-built commercial video player, it does not mean you cannot customize it. Muvi Player offers SDKs for developers of all skill levels and combines them with comprehensive documentation, code samples, and customer support so that you can use our developer environment and create the best user experience. SDKs are available for Android, iOS, Web Player, WebOS Player, Android TV, Samsung Tizen, Roku, and much more.
Muvi Player’s complete monetization options, including the integration of the Live Streaming SDK, can help you increase your revenue. Muvi Player provides an all-inclusive monetization solution to efficiently market your content and bring in sizable money, whether you have on-demand material or live-streaming events. From Ad scheduling to ad integrations, Muvi Player Takes care of it all.
Buying a commercial video player vs building your own is a tough decision to make and a very difficult question to answer. At the end of everything, it all depends on your individual requirements and the idea of your business as both come with their own advantages and disadvantages. While building a video player is a time-consuming process, deploying Muvi Player is much easier. Get a free demo today and decide for yourself!
FAQ
What is a commercial video player, and why do I need one for my business?
A commercial video player is software created exclusively for businesses to play and manage videos for their profit-making needs. It provides a skilled method of managing video content in a variety of contexts, including websites, digital billboards, advertisements, corporate communications, training, and more.
What are the key factors to consider when choosing a video player for my business?
When choosing a video player for your business, consider factors like customization options, video format compatibility, security features, analytics capabilities, and seamless playback to ensure a professional and engaging user experience.
Written by: Shivashish
Shivashish works as a content writer at Muvi. He has worked in domains like e-commerce, employee engagement, sports and entertainment. A poet by heart, Shivashish believes in creating quality content that is rich in information and easy to understand.
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