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Customizing Your Entertainment: Personalizing Muvi Smart TV Apps

Ankit Jena Published on : 18 September 2023


Smart TVs have taken center stage, offering a gateway to a world of content, streaming services, and interactive applications. However, in this age of customization and personalization, the one-size-fits-all approach is quickly becoming obsolete.

Smart TV streaming device market share worldwide as of 2020, by platform

Smart TV app


The importance of personalization in the entertainment industry

Smart TV app


Providing a personalized streaming experience to end-users through smart TV apps is of paramount importance in today’s digital landscape. This tailored approach offers numerous benefits, both for consumers and content providers, and it has become a key driver of success in the competitive world of streaming services.


Why is Personalized Streaming Experience Vital?

Enhanced User Satisfaction: 

Personalization ensures that users receive content that aligns with their interests, preferences, and viewing habits. This leads to higher satisfaction rates, as users are more likely to find and enjoy content that resonates with them. Satisfied users are more likely to remain loyal to a streaming platform.


Increased Engagement: 

When users find content that suits their preferences, they are more likely to engage with it. Personalization increases the likelihood of users watching more content, leading to longer viewing sessions and increased user engagement. This can translate into higher ad revenue or subscription retention rates.


Improved Content Discovery: 

In an era of content overload, personalized recommendations help users discover new and relevant content they might have otherwise missed. This not only benefits the users but also content creators and platforms as it promotes a wider range of content and keeps users engaged.


Reduced Churn Rates: 

Personalized experiences can help reduce churn rates, which is a critical metric for subscription-based streaming services. When users feel that a platform understands their preferences and consistently delivers relevant content, they are less likely to cancel their subscriptions.


Effective Marketing and Targeted Advertising: 

Personalization enables platforms to deliver targeted advertisements, making them more relevant to users. This not only enhances the user experience by reducing irrelevant ads but also increases the effectiveness of advertising campaigns, ultimately benefiting both users and advertisers.


Competitive Advantage: 

In a crowded streaming market, personalization can be a significant differentiator. Platforms that excel at providing tailored experiences gain a competitive edge by attracting and retaining users who value customization.


Data-Driven Insights: 

Personalization generates valuable data on user behavior, preferences, and consumption patterns. This data can be used to refine content acquisition strategies, optimize recommendations, and make informed decisions about content creation and licensing.


Brand Loyalty: 

Personalization fosters a sense of connection between users and streaming platforms. When users feel that a platform understands their preferences and consistently delivers content they love, they are more likely to become loyal brand advocates and recommend the service to others.


Adapting to Evolving Trends: 

As viewer preferences change over time, personalized streaming experiences allow platforms to adapt quickly. By analyzing user data and feedback, platforms can stay ahead of trends and offer content that aligns with shifting tastes.


Monetization Opportunities: 

Personalization can open new monetization avenues, such as offering premium content recommendations or customized merchandise suggestions related to the content users enjoy.


Brief overview of Muvi as a Smart TV platform

smart TV app


Muvi One, our flagship product, helps you launch no code smart TV apps instantly within just 24 hours. Muvi One enables you to create a completely customized, beautifully crafted smart TV app along with the monetization option of your choice.

Muvi One now allows you to develop, preview and try your own branded streaming apps in minutes with a unique offering – ‘Try Your App’. 

With this feature, you get a fully functional streaming app with all the features as per your branding. Preview and try it out for free! And only if you like it, then you can take a subscription and launch it just through a few button clicks.

Our smart TV app works seamlessly across multiple devices, including Smart TVs, mobile devices, web browsers, and more. This allows viewers to access content on their preferred device.

Muvi helps you build smart TV apps for various OS such as Roku, Android, iOS, Tizen, Fire, etc.

Muvi One smart TV app builder Helps you launch native smart TV apps that offer your audience a diverse range of content formats, encompassing both on-demand selections and real-time live streaming capabilities. With our Roku TV App, your viewers can relish seamless, buffer-free on-demand content and access live streaming with remarkably low latency.


Customizing Your Muvi Smart TV app Experience

Customizing your Muvi one powered Smart TV app experience can greatly enhance your entertainment and make it more tailored to your preferences. Here are some steps you can follow to achieve a personalized TV experience:


Creating User Profiles:

Many Smart TVs, including Muvi, allow you to create user profiles. Each member of your household can have their own profile with their unique preferences, watch history, and recommendations. To create a user profile, navigate to the settings or user management section on your TV.


Personalized Recommendations:

Muvi Smart TV app often uses machine learning algorithms to recommend content based on your viewing history and preferences. To improve these recommendations, make sure to watch content that you enjoy, and rate or thumbs up/down shows and movies when prompted. Over time, the system will better understand your taste.


Customizing Your Homepage:

Muvi Smart TV app typically allows you to customize your homepage. You can often rearrange or pin apps and widgets to the main screen for easy access. To do this, go to the homepage settings or customization options on your TV.


Setting Favorite Apps and Channels:

Muvi One often lets you mark certain apps and channels as favorites. This way, you can access your preferred content quickly. Look for an option like “Add to Favorites” or “Pin to Home” in the app or channel settings.


Choosing Custom Themes:

Muvi One offers theme customization options. You can change the background, color schemes, and sometimes even the overall look of the user interface. Check the settings menu for theme or display customization.


Managing Watchlists and Playlists:

Muvi helps create watchlists and playlists. You can add shows, movies, or videos you want to watch later to your watchlist. Additionally, you can create custom playlists for music or video content. Look for options like “Add to Watchlist” or “Create Playlist” when browsing content.


The benefits of using Muvi for personalized entertainment

smart TV app


Muvi offers several benefits for personalized entertainment, making it a versatile and user-friendly platform. Here’s a detailed look at the advantages of using Muvi for a customized viewing experience:


1. Tailored Recommendations:

Muvi employs advanced algorithms to provide personalized content recommendations. By analyzing your viewing history, liked content, and even your watch progress, Muvi suggests movies, TV shows, and videos that align with your preferences. This ensures that you are more likely to discover content you’ll enjoy without sifting through irrelevant options.


2. Customized User Profiles:

Muvi allows you to create and manage multiple user profiles within a single account. Each profile can be personalized with a unique name and avatar. This is especially beneficial for households with multiple viewers, as it ensures that everyone receives tailored recommendations and maintains their individual watchlists and histories.


3. Privacy and Parental Control:

Muvi prioritizes user privacy and safety. It often offers robust parental control features, allowing parents to restrict access to age-inappropriate content. With PIN protection, parents can ensure their children only view content that aligns with their age group. This feature adds peace of mind for families and ensures a safe viewing environment.


4. Organized Watchlists and Playlists:

Muvi provides tools to organize your entertainment preferences effectively. You can create watchlists to keep track of shows and movies you want to watch in the future. Additionally, the ability to create custom playlists enhances your viewing experience. Whether you want to queue up your favorite episodes or create thematic playlists, Muvi’s features simplify content management.


5. Content Preferences:

Muvi’s platform evolves as you interact with it. By rating, liking, or disliking content, you actively shape your content preferences. The platform learns your tastes and fine-tunes recommendations accordingly. This dynamic adaptation ensures that your viewing experience continually improves over time.


6. App Store and Integrations:

Muvi often offers access to an app store and integrations with popular streaming services. This allows you to expand your entertainment options by adding new apps and integrating your existing subscriptions. Muvi’s flexibility ensures that you can access a wide range of content and services in one place, creating a seamless viewing experience.



The ability to personalize your Muvi Smart TV apps opens up a world of tailored entertainment possibilities. Muvi’s user-friendly features empower you to create an experience that suits your unique preferences and needs. Whether it’s personalized recommendations, customized user profiles, robust privacy controls, organized watchlists and playlists, or the flexibility to integrate your favorite streaming services, Muvi has you covered.

So, whether you’re a movie enthusiast, a TV show buff, or someone with diverse entertainment interests, Muvi One powered smart TV app’s customization features ensure that you can create a truly personalized entertainment hub that caters to your every whim. Say goodbye to generic content recommendations and hello to a world of entertainment that’s uniquely yours, all at your fingertips with Muvi One. Take a free trial to know more about customization and personalization! 




Why should I customize my Smart TV app?

Providing a personalized streaming experience to end-users through smart TV apps is of paramount importance in today’s digital landscape. This tailored approach offers numerous benefits, both for consumers and content providers, and it has become a key driver of success in the competitive world of streaming services.


What kind of customization options does Muvi offer?

  • Creating User Profiles
  • Personalized Recommendations
  • Customizing Your Homepage
  • Setting Favorite Apps and Channels
  • Choosing Custom Themes
  • Managing Watchlists and Playlists


Can I monetize my smart TV app with Muvi?

Yes, you can monetize your smart TV app using Muvi’s platform. Muvi provides a comprehensive set of monetization options to help you generate revenue from your smart TV app. 


Can Muvi help me in adding new features to my Smart TV app?

Yes, with Muvi One powered smart TV app you can try out adding new features to give your end-users a personalized experience.

Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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