The future of sports streaming is set to change. The way we watch sports is going through a historical revolution – from TV screens to video streams! From crowded living rooms to smartphones, tablets, and Smart TVs — the world … Continue reading
The future of sports streaming is set to change. The way we watch sports is going through a historical revolution – from TV screens to video streams! From crowded living rooms to smartphones, tablets, and Smart TVs — the world of sports broadcasting has shifted from cable to cloud.
In our recent Muvi Webinar — From TV Screens to Streams: The Future of Sports Streaming, we unravel how digital-first platforms are reshaping fan engagement, monetization, and scalability in the sports media ecosystem.
Here’s a deep dive into the key insights and takeaways of the webinar.
For decades, sports broadcasting was synonymous with cable TV. Major broadcasters owned the rights, advertisers ruled the breaks, and fans had limited control over how they watched.
Sports Broadcasting has Evolved due to the Following Factors:
Sports streaming has taken the world by storm. According to PwC, the global sports media market will surpass $70 billion by 2027, with OTT and direct-to-consumer (D2C) platforms driving most of that growth.
With digital distribution comes new monetization freedom. Sports organizations no longer rely solely on broadcasters — they can now own their audience, data, and revenue streams.
The monetization models shaping the sports streaming landscape are FAST (Free Ad-Supported Streaming TV), SVOD (Subscription Video on Demand), AVOD (Advertising Video on Demand) and Hybrid models.
💡 Pro Tip from the Webinar: “Choosing the right model depends on understanding your fans — their willingness to pay, device usage, and viewing behavior,” noted Gaurav, Senior Business Development Manager at Muvi.
Delivering high-quality, low-latency sports streams to millions of fans worldwide requires a robust, scalable tech infrastructure.
Here’s what goes into it:
In the webinar, the Muvi team highlighted how sports brands that invest in the right technology stack can scale faster, personalize better, and reduce operational complexity.
The webinar provides real-world examples of sport companies moving from broadcast to OTT.The webinar shows clearly how sports brands like FIFA, NBA, etc are opting for digital-first platforms.
At Muvi, we’ve spent over a decade helping global sports organizations launch, manage, and scale their OTT platforms effortlessly.
Here’s how Muvi One powers next-gen sports streaming:
From ingestion to playback, Muvi handles the entire workflow — encoding, CDN, DRM, analytics, monetization, and app deployment.
Launch instantly on web, mobile, and Smart TVs (including Roku, Fire TV, Apple TV, Android TV, and Vidaa OS).
Support for SVOD, AVOD, FAST, and hybrid models — built directly into the CMS.
Protect content with Multi-DRM, watermarking, and geo-blocking.
Advanced analytics let you measure viewer engagement, retention, and ROI in real time.
Built on a cloud-native architecture to deliver millions of concurrent streams globally with minimal latency.
Whether you’re a global sports broadcaster, a regional league, or a fitness brand with live sessions — Muvi One gives you everything you need to deliver high-quality live and on-demand sports experiences at scale.
The world of sports streaming is dynamic, data-driven, and direct-to-consumer — and Muvi is at the forefront of powering that evolution.
As Gaurav concluded in the webinar:
“Sports is not just content — it’s an experience. Muvi’s platform helps brands bring that experience to every screen, everywhere.”
If you missed the live session, you can watch the full webinar here: 🎥
👉 Learn more about how Muvi can help you launch your sports streaming platform in days, by taking the 14-day Free trial!
Written by: Sreejata Basu
Sreejata is the Manager for Muvi’s Content Marketing unit. She is a passionate writer with a background in English Literature and music. By week Sreejata spends her time in the corporate world of Muvi, but on weekends she likes to take short hiking trips, watch movies and read interesting travelogues.
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