Several businesses have realized the benefits of video marketing and started investing to capture audience attention. Short videos are actually quick in delivering the brand’s message and make it more likely for the people to click and take action. Most of the users prefer consuming content on their smartphones and short videos are ideal for businesses to deliver effective messages in less time. Short videos are also ideal to share on social media and make the audience more curious about your product.
Reasons to use short videos for marketing
Modern age people don’t want to spend much time consuming long-form content. They don’t want to spend 30 minutes or 1 hour watching a single video, rather they prefer watching more content during their break while they are relaxing. Short videos help you maximize the effectiveness of your videos and makes it easier to produce shorter content in the time needed to make a long video.
Short videos prevent the audience losing attention and help businesses to market their product and services in just a few seconds. Shorter videos provide freedom to be creative. It is an ideal method to create something unexpected—something that endorses your brand and presents it to a huge group of audience. You can touch a little-known fact that only industry experts understand. You can share a quick testimonial about your products as well as services.
Top 5 Industries that could make more with short videos
Short videos are effective in the fashion industry for video marketing purposes. Fashion Industry is a vast industry that is expected to outsmart the audience expectation every time by bringing new and innovative designs to the marketplace. Using short videos for sharing new designs can be a powerful method to reach and engage your audience. It is helpful in creating a hype around the clothing brand. You just need a model or any influencer wearing your brand’s design and promoting them while doing some activities. These short videos can also be promoted on social media platforms to make it easier for people to find your product. You can use a variety of short video types to create a video for your brand including tutorials, how-to-guides, and product reviews.
A Mascara can also convince a customer by showcasing its features and benefits. Short videos provide a great way for the beauty industry to highlight some of the valuable features of their beauty products and capture audience attention to buy them. Beauty businesses can also allow their users to make User Generated Contents (UGC) to provide a better review of the product after using it. Hearing actual consumer reviews offers credibility to the brand and their shade matching tool, which eventually leads to a high conversion rate.
Nowadays video contents are not only valuable for existing consumers but also correspondingly vital to reach a new audience base. FMCG brands should note this and start delivering short promotional videos globally. Short videos allow you to extend your horizons when it comes to endorsing your brands on different platforms. Short videos are a great way to build awareness amongst local prospects. Reels and short entertaining contents with an in-depth message ensure maximum output.
Travel and Hospitality
Short video content is the catalyst for driving massive growth for your business. Many global brands make use of short video marketing strategies, and have seen massive results. Short videos can take your customers on trips around your hotel showing off key amenities, room types, and more. Utilizing short video content will be easier for you to explain or show your hotel and nearby sightseeing places in more detail to your potential audience.
Short videos with real-estate listings help businesses receive more enquiries than without video marketing. Representing the properties in a stylish manner with all the aspects is an effective method of impressing top-of-the-funnel leads who are searching to buy properties. It provides a smarter approach of capturing the audience’s attention and triggering them buying properties from you. Most of the prospects search for a complete round tour of the property they would like to invest in and providing a short video showcasing each corner of the house can help buyers find out what they are searching for and end buying properties from your agency.
Short videos market is expanding and expected to grow even further in coming years. It’s important for businesses to invest on short video sharing platforms and reach their targeted audience effectively. If you are searching for a platform to share your short contents, consider taking a free trial of Muvi One. Muvi enables creating short videos like Instagram Reels, TikTok and YouTube Shorts and publishing them on your platform. It allows you to upload videos from your phone, Trim videos based on your needs, moderate videos with a few clicks.
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