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How To Launch a 24/7 Sports Streaming Channel With Muvi Playout?

Ankit Jena Published on : 15 March 2024
Sports streaming channel


The concept of streaming sports events online began to gain traction in the early 2000s. Initially, it was limited by technology and internet speeds but with rapid development of streaming technology and internet, it is now super-easy to broadcast sports content online. Some popular media distributors like ESPN and Fox Sports began experimenting with online streaming services to complement their traditional broadcast offerings. These services allowed users to access live games and highlights through their websites and apps.

Many sports leagues and organizations have started to offer direct-to-consumer streaming services, allowing fans to access live games and exclusive content without the need for a cable subscription. Examples include the NBA League Pass and NFL Game Pass.


Importance of Choosing the Right Playout Software for Launching your Sports Streaming Channel

A Robust playout software ensures smooth delivery of both live and pre-recorded sports broadcasts to your audience without any interruptions. Choosing a reliable playout software can help you prevent loss of viewership and revenue caused due to downtime.

Choosing a playout automation software that offers you the flexibility of supporting various video formats, resolutions, and codecs will help you streamline the entire process of video streaming. You must choose a playout automation software that allows easy integration with various hardware and software components such as cameras, encoders, etc.

You must not forget to look for a set of essential features such as Cloud Hosting, Built-In Content Delivery Network, Drag & Drop Scheduler, Electronic Program Guide, etc. that will ease streaming content.

User-friendly interface and intuitive controls are essential for efficient operation, especially in fast-paced live broadcasting environments. The playout software should streamline workflows and minimize the learning curve for your production team.


Muvi Playout – All-in-One Solution to Launch Your Sports Streaming Channel

Muvi Playout is the best Playout software that helps you gain global exposure, expand revenue streams, and build a loyal audience. It helps you launch customizable online TV channels seamlessly. You can easily create broadcast-quality scheduling with a minimum time and effort using Muvi Playout’s unique drag and drop style EPG, that will play linearly at a time you choose. Muvi Playout also offers multi-channel playout system, customizable workflows, real-time monitoring, bulk content upload and advanced automation features to enhance the user experience.

With Muvi Playout you can gain global exposure, expand revenue streams, and build a loyal audience.

With Muvi Playout you can easily launch your FAST channel, Linear TV channel, Online radio channel, online TV channel, stream film festivals and many more


Why Are Sports Fans Shifting from Traditional Television to Online Sports Streaming Channels?

  • Online sports streaming channels offer the convenience of accessing sports content anytime from smartphones, tablets, laptops, or smart TVs without being tied to a traditional TV set

  • Fans can watch games and highlights whenever they want, rather than being restricted to scheduled broadcast times through On-Demand streaming

  • Online streaming platforms often offer more customization options, allowing fans to choose the sports events they want to watch without having to pay for a bundle of channels they may not be interested in

  • Interactive features such as live stats, multiple camera angles, and social media integration, enhances the overall viewing experience for sports fans.


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How to Set up and Launch a Sports Streaming Channel with Muvi Playout?


Sign up with Muvi Playout:

  • Visit the Muvi Playout website and sign up for an account.
  • Follow the instructions to set up your account and provide necessary details about your sports streaming channel.


Upload your videos to the CMS:

  • Once you have signed up and logged in, you can start uploading your sports videos to the Content Management System provided by Muvi Playout.
  • Muvi Playout supports various video formats, resolutions, and codecs that helps you streamline the entire process of video streaming.


Schedule Programs for your channel:

  • Organize your sports content into programs or playlists based on categories, events, or teams.
  • Use the scheduling feature in Muvi Playout to set the timing and frequency of each program.


Arrange the Schedules on Your Calendar:

  • Use the built-in calendar feature in Muvi Playout to manage and visualize your program schedules.
  • Arrange your programs in a way that optimizes viewer engagement and ensures smooth transitions between different content.


Ingest live sports feeds through Live Feed Ingestion Feature:

  • Use Muvi Playout’s Live Feed Ingestion feature to seamlessly ingest live sports feeds from various sources.
  • Configure the settings to ensure smooth and high-quality streaming of live sports events to your audience.


Embed it to the website or App:

  • Customize your sports streaming channel by embedding it into your website or mobile app.
  • Muvi Playout provides tools and APIs for easy integration with your existing digital platforms.


Set up Monetization:

  • Monetize your sports streaming channel by implementing various monetization strategies supported by Muvi Playout.
  • Choose from options such as subscription-based models, pay-per-view, advertising, or a combination of these methods.
  • You can also choose one of the popular monetization models these days i.e. FAST model. FAST model allows your audience to watch sports broadcasts with dynamically inserted Ads in-exchange of any subscription fee.
  • FAST helps widening the reach of your content library and build a huge subscriber base.
  • Configure pricing, subscription plans, and ad placements according to your business goals.


Test and Launch:

  • Before launching your sports streaming channel, thoroughly test all features and functionalities to ensure a smooth user experience.
  • Test video playback, live streaming, scheduling, monetization, and overall performance.
  • Once everything is tested and working as expected, officially launch your sports streaming channel to your audience.


Which is the Best Monetization Method for Sports Streaming?

All the monetization models such as Pay-per-view, ad-based, and subscriptions are well-suited options for sports streaming. Choosing one of the mentioned models entirely depends upon your business goals and what you want to achieve from your target audience.  

Pay-per-view, popularly known as TVOD monetization model, is one of the best monetization methods when it comes to sports broadcasting.  

Let’s come to some valuable use cases to make you understand better:

  1. If you are streaming a sports content that is broadcasted once in a month or less frequently, Pay-per-view is the best option. Audience can pay to watch the sports event.

  2. If you are broadcasting a little league, let’s say that will go on for a week, an Ad-based revenue model would be appropriate because it doesn’t let your audience break their pocket and take an entire subscription to watch the single league.

  3. Subscription-based monetization model is best-suited for an event covering an entire season of a sport or a series of sporting events.


Advantages of Launching a Sports Streaming Channel with Muvi Playout   

Launching a sports streaming channel with Muvi Playout offers a range of advantages for content creators and broadcasters. Here’s a detailed breakdown of the advantages you listed:


Easy and Fast Deploy:

Muvi Playout is a no-code platform that provides a streamlined and user-friendly interface for deploying your sports streaming channel. Its intuitive design allows you to set up your channel quickly and efficiently, minimizing the time and effort required for deployment.


Transparent Workflow:

With Muvi Playout, you get a transparent workflow that allows you to manage your content seamlessly from start to finish. This transparency ensures that you have full visibility into the entire content delivery process, from scheduling programs to broadcasting live events.


Drag & Drop Scheduler:

The drag-and-drop scheduler feature simplifies the process of scheduling programs for your sports streaming channel. You can easily arrange and organize your content schedule by simply dragging and dropping items into the desired time slots, making it easy to create a dynamic and engaging programming lineup.


Electronic Program Guide:

Muvi Playout offers an electronic program guide that provides viewers with a comprehensive listing of upcoming programs and events. This feature enhances the user experience by allowing viewers to easily navigate through your channel’s content and discover new and exciting programming.


Schedule 24×7 Programs:

With Muvi Playout, you can schedule programs to air 24 hours a day, 7 days a week. This flexibility allows you to cater to audiences across different time zones and regions, ensuring that your content is accessible to viewers whenever they want to watch.


Broadcast Live and On-Demand Videos:

Muvi Playout supports both live and on-demand video streaming, giving you the flexibility to broadcast live sports events as well as pre-recorded content. This versatility allows you to engage your audience with a wide range of programming options, including live games, highlights, interviews, and more.


Geo-blocking and VPN Detection:

Muvi Playout offers built-in geo-blocking and VPN detection capabilities, allowing you to control access to your content based on the viewer’s location. This helps you comply with licensing agreements and copyright regulations while ensuring that your content is only accessible to authorized viewers in approved regions.



There are millions of sports enthusiasts who are searching for a sports channel or platform to watch their favorite game. Investing in a quality sports channel by choosing the right playout solution provider and monetization model will help you gain maximum benefits.

Launching a sports streaming channel with Muvi Playout is super easy! Its easy-to-use platform helps you manage and broadcast your content, along with a range of features designed to enhance the viewer experience and maximize the reach of your channel.

You can sign up for a free trial to know more about us!


Launching a sports streaming channel with Muvi Playout offers a range of advantages for content creators and broadcasters. Muvi Playout is a no-code platform that provides a streamlined and user-friendly interface for deploying your sports streaming channel. Its intuitive design allows you to set up your channel quickly and efficiently, minimizing the time and effort required for deployment.

  • Easy and Fast Deploy
  • Transparent Workflow
  • Drag & Drop Scheduler
  • Electronic Program Guide
  • Schedule 24×7 Programs
  • Broadcast Live and On-Demand Videos
  • Geo-blocking and VPN Detection

Yes, you can seamlessly integrate Muvi Playout with your existing infrastructure

Yes, Muvi Playout supports live sports broadcasting

Managing content scheduling with Muvi Playout is user-friendly and efficient. Muvi Playout offers a comprehensive suite of features that enable broadcasters, OTT platforms, and content owners to easily organize and schedule their content for seamless playback.n

Written by: Ankit Jena

Ankit is Content Writer for Muvi’s Marketing unit. He is a passionate writer with 5+ Years of Experience in Content Creation And Development. In his past time, he likes to dance, play football and google various things to quench his thirst for knowledge.

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