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Role of Recommendation Engine in News Websites 14 July 2021

 

Gone are the days when newspapers were the only source of information that anyone could get. As the social media websites like Facebook, Instagram and Twitter are gaining popularity; news agencies have a hard time competing. The problem is not that there is a lack of space to represent the news article, but the fact that a user who has come to the website might not come again. One of the significant reasons why a user doesn’t come back to the website is that they didn’t find related news articles on time. This issue is now being addressed by many through using a recommendation engine in news websites. 

 

What is a Recommendation Engine?

 

A recommendation engine is nothing but a tool that suggests the most accurate recommendations to users of a website. 

 

Recommendation Engine in News Website

 

There are mainly two uses of a Recommendation Engine in a News Websites : 

 

  1. To increase the time duration spent by a user on the website
  2. To increase the number of articles read by a user on the website

 

In order to do so, a recommendation engine needs to collect a user’s data; their browsing history, their last searched news article, location, and even how much time they spend on which article. Once the engine has all this information, based on content-based filtering or collaborative filtering, it suggests the relevant news article to the user that comes on your website. ‘Mostly viewed’ and ‘Related articles’ are some of the ways through which a recommendation engine does its work without letting the user know anything.

 

Benefits of Using a Recommendation Engine in News Websites

 

As almost all the businesses are getting digitized, it is hard for a user to find the correct information they need. Employing a recommendation engine in any website is no longer a choice but a necessity that each industry must follow. Especially in the e-news world, a user can get news from youtube, Facebook, Twitter, and even on WhatsApp. So if a news agency wants people to come on their websites and read, then they have to integrate a recommendation engine with their website. Some of the benefits of using a recommendation engine on a news website are – 

 

  1. Increases website traffic
  2. Acts as a marketing tool
  3. Helps in growing the time duration spent by a user on the website
  4. Engages users by recommending relevant news article
  5. Reduces workload

 

Wrapping Up

As mentioned above, using a recommendation engine for your business is no longer a choice but a necessity. So, either build or integrate a recommendation engine with your website as soon as you can. To enjoy the benefits of a recommendation engine without worrying too much about the technical part, explore Alie – an AI-based recommendation engine. Alie uses multiple algorithms to suggest the most appropriate products to your users. With Alie, you will also have the liberty to design your own algorithm if you have it in mind. Try the 14-day free trial of Alie to understand how you can take your business to the top with a recommendation engine.

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kritika
Kritika Verma is an Associate Content Writer and works with Muvi Marketing Team. She is an inbound marketing professional and ensures high-quality traffic on the Muvi website through her blogs, articles, and more. She has an engineering background but always had a knack for writing. In her free time, she is either on Quora or on chess.com (Mostly losing).

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