The streaming industry is booming, and the growing inclination towards smart TVs has given it a whole new edge. Samsung Tizen TV and Roku TV are two popular names in the growing smart TV landscape, both with strong ecosystems, high market potential and unlimited opportunities.
Launching your own branded Samsung Tizen TV app or Roku TV app can turn out to be an excellent business opportunity. But, which one is better? Which will have better growth scope? What are their comparative features? There are endless questions that you need to find answers to, before you make a decision.
And to ease your task, in this blog, we will walk you through a comparative guide on Samsung Tizen TV vs Roku TV. So, let’s start from the basics before we delve deeper!
Samsung Tizen TV is a smart TV platform developed and used by Samsung Electronics. It is an operating system that runs on Samsung Smart TVs, allowing users to access various streaming services, applications, and other multimedia content.
Tizen TV was first introduced in 2015 as a replacement for Samsung’s previous smart TV platform, Samsung Smart TV. The Tizen operating system is based on Linux, and it is designed to provide a fast, reliable, and intuitive user experience.
Samsung Tizen TV is available on a wide range of Samsung smart TVs, from budget-friendly models to high-end QLED and Neo QLED TVs. The platform has received positive reviews for its ease of use, intuitive interface, and broad range of features.
Roku TV is a smart TV platform developed by Roku, Inc. and used by several television manufacturers, including TCL, Hisense, and Sharp. It is a customizable operating system that allows users to access various streaming services, applications, and other multimedia content directly on their television sets.
Roku TV was first introduced in 2014, and it quickly became popular due to its affordability and simplicity. The platform is designed to provide a fast, intuitive user experience, with a focus on content discovery and organization.
Roku TV is available on a wide range of televisions, from budget-friendly models to high-end 4K Ultra HD TVs. With Roku TV, users can enjoy a wide range of content without the need for an additional set-top box or streaming device.
Over the years, the Samsung Tizen app and OS/platform market has experienced remarkable growth, making it the most widely used smart TV OS in the U.S. According to a recent research report, over 50% of smart TV owners in the U.S. use Samsung Tizen OS to stream online content, followed by Roku and LG TV OS.
Moreover, statistics show that Samsung’s Tizen platform has the largest market share of over 20% in terms of annual worldwide smart TV shipments. With more than 190 million users across 190 countries, the Samsung Tizen platform is expected to remain at the forefront of the streaming business in the coming years.
In fact, the global sales of Tizen-powered devices exceeded 300 million units in the last 5 years, and Samsung has been the number one global smart TV manufacturer for 15 consecutive years. Since 2015, all Samsung smart TVs have been based on the Tizen OS, solidifying Samsung’s position as a leader in the smart TV market.
In the U.S., Roku has a dominant share of over 36% of the video streaming market, while its Roku TV OS has a 6.4% share of the global smart TV streaming market. According to a recent market report, there are more than 63 million active Roku user accounts worldwide as of 2022. The yearly revenue generated by Roku exceeds $2.5 billion and is projected to continue growing. Furthermore, Roku accounts for over 15% of smart TV sales in the U.S.
Roku provides a wide selection of apps and channels, which encompasses popular TV, free TV, live TV, and music. Some of its most sought-after apps/channels are Netflix, Disney+, HBOmax, Roku Channel, YouTube TV, Hulu, Amazon Prime Video, Peacock, Spectrum, Vix, Pluto TV, NewsLive, Sling, Now, Vevo, Amazon Music, and Spotify, to name a few.
Additionally, it also supports Apple TV+ content, allowing streaming players to cater to a vast range of ecosystems for these respective apps/channels, as well as for Apple TV+.
The ecosystem of Samsung Tizen, on the other hand, is widespread with a broad categories of apps and channels including –
And others.
Samsung Tizen TV also features Samsung’s own app store, providing users with additional apps and games specifically designed for Samsung smart TVs.
In terms of ecosystem, Samsung Tizen TV is limited to Samsung smart TVs only, while Roku TV is available on a wide range of televisions from different manufacturers, as well as standalone streaming devices like Roku Streaming Stick and Roku Ultra.
Samsung Tizen TV vs Roku TV – both platforms support a wide range of video formats and resolutions, including 4K Ultra HD and HDR. Samsung Tizen TV features Samsung’s own QLED technology, which provides vibrant colors and deep blacks for a more immersive viewing experience. Samsung Tizen TV also supports Dynamic Tone Mapping, which optimizes the brightness and contrast of each scene for more accurate and realistic picture quality.
On the other hand, Roku TV has a more consistent video quality across different models, with most models supporting 4K Ultra HD and HDR. Roku TV also supports Dolby Vision HDR, which provides a wider color gamut and more dynamic contrast. Additionally, Roku TV has a feature called “HDR Performance Package,” which optimizes HDR performance on compatible Roku TVs.
Both platforms also offer upscaling technology, which enhances the picture quality of lower resolution content to make it look better on higher resolution screens.
Samsung Tizen TV vs Roku TV – both platforms support a variety of audio formats, including Dolby Atmos and DTS:X, providing a more immersive and cinematic audio experience.
Samsung Tizen TV features Samsung’s own Object Tracking Sound technology, which creates a 3D sound experience by tracking the movement of objects on the screen. Samsung Tizen TV also supports Adaptive Sound, which optimizes the sound quality based on the content being played, providing clearer dialogue and more dynamic sound effects.
Roku TV, on the other hand, has a more flexible audio output, with support for HDMI ARC and eARC, as well as optical and analog audio output. Roku TV also has a feature called “Volume Modes,” which adjusts the sound quality depending on the content being played, providing a more consistent listening experience. Additionally, Roku TV has a feature called “Night Listening Mode,” which reduces the volume of loud noises and enhances quiet sounds, making it easier to watch TV at night without disturbing others.
When it comes to user interface, Samsung Tizen TV vs Roku TV is a matter of personal preference. Samsung Tizen TV’s interface is sleek and modern, with a minimalist design and intuitive navigation. The home screen features a row of apps and a content recommendation section that displays content based on the user’s viewing history and preferences.
Users can easily access settings, search, and other features by pressing the home button on the remote. Samsung Tizen TV also has a feature called “Multi View,” which allows users to split the screen and view multiple apps or sources at the same time.
On the other hand, Roku TV’s interface is more traditional, with a grid of apps and channels displayed on the home screen. The interface is customizable, allowing users to rearrange the apps and add or remove channels as desired. Roku TV also has a feature called “Featured Free,” which displays a selection of free content from various channels and apps.
In terms of voice control, Samsung Tizen TV vs Roku TV both have their strengths and weaknesses. Samsung Tizen TV uses Bixby, Samsung’s own virtual assistant, to provide voice control capabilities. Bixby is integrated into the TV’s remote control, allowing users to change channels, search for content, and control other features using voice commands. Bixby also works with Samsung’s SmartThings platform, allowing users to control other smart devices in their home using voice commands.
Roku TV uses Roku Voice, which is built into the TV’s remote control as well as the Roku mobile app. Roku Voice allows users to search for content, launch channels, and control other features using voice commands. Roku Voice also has a feature called “Quick Remote,” which allows users to control their TV using voice commands without having to use the physical remote control.
However, Roku Voice is not as robust as Bixby and may not be able to control as many features as Bixby can. In terms of accuracy, both Bixby and Roku Voice are highly accurate and can understand a variety of accents and dialects. Both platforms also support natural language processing, allowing users to speak in complete sentences rather than specific commands.
When it comes to the learning curve, Samsung Tizen TV vs Roku TV is another area where personal preference plays a role. Samsung Tizen TV has a more modern and intuitive interface, with a simple home screen and easy-to-navigate menus. Users can quickly access apps, search for content, and adjust settings using the remote control.
Samsung Tizen TV also offers a feature called “Universal Guide,” which provides personalized content recommendations based on the user’s viewing history and preferences. Additionally, Samsung Tizen TV’s remote control is simple and easy to use, with dedicated buttons for common functions such as volume and channel control.
On the other hand, Roku TV has a more traditional interface, with a grid of apps and channels displayed on the home screen. While the interface is customizable, it may take some time for users to get used to navigating the menus and finding the content they want.
Roku TV’s remote control is also more complex, with more buttons and features than Samsung Tizen TV’s remote control. However, Roku TV offers a feature called “Roku Feed,” which allows users to follow specific movies or TV shows and receive notifications when new episodes or related content becomes available.
Ultimately, the learning curve for Samsung Tizen TV vs Roku TV depends on the user’s prior experience with smart TVs and their personal preferences for interface design and remote control features. For users who prefer a more modern and streamlined interface, Samsung Tizen TV may be the better choice. For users who value customization and advanced features, Roku TV may be the better choice despite a steeper learning curve.
Both Samsung Tizen TV and Roku TV are excellent choices for launching your own branded smart TV apps. And both have strong market potential, growth scope and profitability. If you are yet to launch one, now is the time!
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Samsung Tizen TV and Roku TV both are lucrative options to start your smart TV app/channel business. Based on your expertise, target audience, and other preferences, you can choose the suitable one.
Samsung Tizen TV and Roku TV have different operating systems. Tizen TV runs on Samsung’s proprietary OS, while Roku TV uses Roku OS. Roku TV offers more app choices, but Tizen TV has a more integrated experience with Samsung devices.
Roku TV requires a TV with an HDMI port, a Wi-Fi connection, and an internet connection. Additionally, it needs to be compatible with the minimum system requirements for Roku OS.
Samsung Tizen TV requires a TV with a Tizen operating system, a Wi-Fi connection, and an internet connection. It needs to be compatible with the minimum system requirements for the Tizen OS.
Yes, Samsung Tizen TV has its own app store, and users can download and install apps. It supports a wide range of popular apps, including Netflix, YouTube, and Amazon Prime Video.
Yes, Roku TV has its own app store, and users can download and install apps. It supports a vast selection of apps, including streaming services, games, and music apps. Some apps require a subscription or purchase.
Written by: Ishita Banik
Ishita is a Content Writer with Muvi Marketing Team. Apart from business writing, she is also an acclaimed author of three best seller romantic thriller novels. In 2020, she got featured in The Hindustan Times, a leading news portal as an inspirational Indian author.
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