The popularity of online video platforms has become more noticeable than ever in recent years with the growing craze for online videos. Videos are no longer just used for entertainment purposes but it has become a highly sought-after form of content that is being utilized in various industries and sectors.
To give you a glimpse, more than 91% of the global internet users watch digital videos every week as stated in a recent online video consumption statistics. And not only that, statistics says that video is the top source of information for 66% of the people, while 93% of the businesses have claimed to gain new customers through branded video content as revealed in a recent survey.
These figures just give you a glimpse of the skyrocketing demand for online videos that are driving the high adoption rates of the online platforms like YouTube. But there’s a catch, YouTube is no more the one and only video platform to cater to your video content marketing, brand promotion, and other relevant requirements! There are a lot of online video platforms like YouTube as well as online video platform providers that can help you reach your business goals easily.
Before we walk you through the list of the best online video platforms in 2022, let’s talk about why is YouTube so popular?
Why Is YouTube Highly Sought-After as an Online Video Platform?
YouTube was first launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim, three former employees of PayPal, an American e-commerce company. With time it has grown into one of the most used online video sharing platforms which has more than 2.6 million active users and more than 50 million YouTube Premium and Music subscribers around the globe. What’s the reason behind this growing popularity of YouTube? Let’s see.
1. Free to Use
One of the top reasons for YouTube’s popularity is, it’s free to use. Anyone can use this platform to share their videos to the audience. Even for the audience, the videos are free to watch which gives you better scope to reach out to a wider audience base and engage them to your video content.
However, there is a paid subscription of YouTube too, named YouTube Premium that offers ads-free video content, background and offline video playing, and other facilities to the users. Irrespective of whether your audience has a YouTube Premium account or not, you can upload and share your videos on YouTube easily, without paying anything extra.
2. Global Audience Base
As already mentioned, YouTube has a global audience base of more than 2.6 million which remains one of the driving factors to its high demand among the video streamers. Irrespective of your location, niche, industry, or time zone, you can target a wide pool of audience of diverse demographics and areas of interests from various time zones.
3. Easy Backlink Generation
YouTube videos are a great way to drive traffic to your main website. YouTube videos can help in SEO optimization of your website by generating backlinks whenever you add your website link to your YouTube profile, description, or as CTAs. Research says that a video is 50 times more likely to drive organic page ranks compared to the written content. And YouTube videos cater to this efficiently.
4. Monetization Options
YouTube not only provides the video streamers and creators with a platform to share their videos and reach out to a wide audience base, but also lets you monetize your video content provided you meet certain criteria.
Some of the most common ways to monetize your video content on YouTube include earning through Google AdSense account, digital products, services and solutions selling, sponsorships, and affiliate links, to name a few. However, for beginners, it often takes quite a while to grow an audience base, meet the YouTube monetization criteria, and start earning.
The Best Online Video Platforms Like YouTube in 2022
Now that you have a better understanding of the growing popularity of YouTube and the key driving factors, let’s walk you through the list of the best online video platforms like YouTube in 2022.
Equipped with the competitive video streaming solutions such as own branded apps and website creation, chromecasting, diverse ecosystem targeting like Android, iOS, and others, Muvi lets you launch your own branded video sharing and monetization platform with better control and growth scope than YouTube can offer.
Some of its key solutions/offerings include –
- Your own branded app/website creation
- Multiple monetization models
- Multi-currency and multiple payment gateways
- Easy live streaming and VOD sharing options
- Built-in SEO tools
If you are a professional video streamer, or want to take your video streaming business forward, or want to monetize your video content without going through a lot of regulations like the ones in YouTube, then launching your own branded app/website through Muvi is the best option for you.
Powered by Activity Pub and Web Torrent and available in 28 languages, PeerTube is considered to be one of the top alternatives of YouTube since the year of its launch in 2021. One of the top advantages of PeerTube is it’s ad-free.
Also, it offers an easy solution to connect with the other viewers while watching videos, lets you offer a seamless streaming experience to your viewers and is equipped with various video moderation tools. Let’s have a look at its top features and solutions-
- Easy video browsing and watching for the audience
- Offers buffer-free quality streaming experience. As it’s based on peer-to-peer technology, it reduces the workload on each of the individual servers during watching videos
- Offers a lot of instances based on your niche, language, industry, and other preferences to choose from
- Offers a simple-to-use PeerTube development setup to cater to your exact video streaming requirements
If you are looking for a go-to platform to share your videos and build your audience base, then Dailymotion can be a hassle-free option for you to opt for. Equipped with easy video searching and browsing solutions, Dailymotion is often the go-to option for the video streamers from different sectors. Some of the key features and solutions of Dailymotion are as listed below –
- Easy VOD sharing as well as live streaming with DVR support solutions
- High frame rate support upto 60 fps
- Adaptive HLS streaming solution
- A compact set of player controls
- Branding and advertising support
However, it lacks in certain areas such as, it has smaller reach than YouTube, not that user-friendly to stream videos and earn from them, technical bugs, and others.
4. The Internet Archive
Launched in 1996, The internet Archive is an American digital library that offers a wide pool of digital content including games, movies, videos, and others. Containing more than 8 million videos, The Internet Archive can be opted as a free video streaming platform for the video creators. Some of its top features and advantages are –
- Segregated library to browse through for the audience
- Free to use for the video creators
- Easy to share your videos in public domain
- Easy and quality video streaming options
However, if you want to earn good profit from your video streaming business or are more inclined to professional video streaming, then it may not be the right fit for you.
This community-powered video sharing platform not only easily lets you share your videos with your audience, but also it has a reward system in cryptocurrency for the video creators.
Not only its interface has a lot of similarities with YouTube, it is often considered as one of the best alternatives of YouTube in terms of multiple facilities. Some of its key features, solutions, and advantages are listed below –
- Easy video upload, sharing and channel creation
- Multiple options to ensure better user control and experience such as watch later, watch again, and others
- Can make money by uploading them without the ads support
However, despite being open-source and having high flexibility, Dtube restricts monetization of a video after 7 days and also, it doesn’t offer a lot of monetization options.
The Bottom Line
With the craze for videos growing exponentially, not only the video creators are taking it as a lucrative business opportunity, but also the content creators are emphasizing on videos more than ever. As the audience inclination towards watching videos is forecast to skyrocket further, the video streaming industry is expected to gain even more profit in the coming years.
The above guide will help you keep yourself updated about the top YouTube alternatives in 2022 and help you take the best decision possible. It is always recommended to choose a platform based on the features and solutions available, your video streaming and business goals. Always opt for the one that lets you stay aligned with your business goals in the long run.
On the other hand, if you are more focused on building and growing your video streaming business, then you must opt for a dedicated video streaming platform provider like Muvi. So that you can utilize your videos as much as possible in terms of reach, revenue and establish your brand recognition.
As already discussed, Muvi, an one of its kind of video streaming platform provider, offers you a broad range of solutions for your video streaming business. If professional streaming or a highly profitable video streaming business is on your cards, then you must take a 14-day free trial today (no credit card needed).