Over the past few years, the OTT marketing industry has witnessed an unpredictable acceleration towards cloud migration. The digital movement from legacy business infrastructure to cloud streaming platforms has enabled OTT businesses to establish agility, performance improvement, cost-effectiveness, and … Continue reading
With the potential to catch the eyes of every genre, sector and geography there is, live streaming has no doubt has come far from being a mere novelty to necessity. According to a survey published by Forrester, businesses spent … Continue reading
Live shopping has been trending for a while now though it originated decades ago with live TV shopping. The pandemic has given it a further boost along with the shoppers finding it more convenient and business owners exploring the unlimited … Continue reading
Hospitality is an industry that has been there in the world for as long as anyone can remember. By definition, hospitality means travel, tourism, food and services, and lodging, all of which have seen significant growth in the past … Continue reading
It is true that the coronavirus pandemic hit the tourism industry with a storm. However, the industry bounced back once the lockdown norms started to ease. There were two major reasons for the gigantic comeback; the former was that … Continue reading
HTML5 video player are an integral part of video streaming/hosting platforms. It not only enables embedding of videos on websites but also provides viewers using diverse devices with seamless viewing experience. While most of the sound video streaming platforms … Continue reading
According to Statista, 40 percent of events by marketers were predicted to be virtual in 2022! From the onset of 2020, major businesses have shifted their physical annual events to virtual ones for the safety of the audience. However, … Continue reading
According to current market research, the worldwide streaming market would rise to $19–20 billion by the end of 2023. In the age of Over The Top (OTT) entertainment, streaming has become an essential aspect of the commercial marketing cycle. … Continue reading
According to streaming industry experts, OTT’s enormous VoD collection is one of the main reasons for its popularity. On-demand videos’ fascinating content and easy accessibility have made the VoD business all-time popular among the OTT global user base. Highlights: … Continue reading
The OTT business is high on growth and constantly driving user traffic from all round the globe. OTT’s subscription-based business is aiming towards earning trust and constantly offering modern digital services to engage audiences. Relying on the traditional localized content … Continue reading
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