If you are thinking of launching your OTT platform this would be the opportune moment as OTT advertising spend increased by 47% in 2021. Between 2020 and 2021, the viewership of OTT TV content increased by a whopping 115%. … Continue reading
Mobile internet usage has stormed the marketplace with a positive aspect of a growing number of potential clients for several online businesses out there. To survive in this cut-throat world your business needs to have a proper marketing strategy … Continue reading
Roku, the leading hardware digital media player brand offers devices to stream various streaming content online. According to the latest report by Statista, the total number of monthly active users of Roku is nearly 55 million in the United … Continue reading
In this age of digital media, OTT applications are becoming increasingly effective customer acquisition tools. In fact, according to a study by Statista, the OTT media revenue is expected to reach over USD 210 Billion by 2026. Also, the … Continue reading
E-commerce is probably one of those few industries that have seen the greatest revenue growth, and it is also one of those industries that have always tried to better themselves. For example, when it started, it was just a … Continue reading
Did you know that by the year 2020, 53 percent of all software revenue will be generated by subscription model businesses? Another notable prediction is that 70 percent of business stakeholders suggest subscription model businesses will be the next … Continue reading
Answer honestly, if you are a customer, wouldn’t you enjoy your experience on a website to be exclusive to only you? A website that understands your wants and needs and recommends your product based on this information. If you … Continue reading
It is always important to acknowledge the change that happens in society to grow. This implies businesses as well who want to grow and reach a wider audience. Now, to expand a business, one has to make multiple changes, … Continue reading
Every business has its individual set of workflows for day-to-day tasks. These workflows depend on the client’s requirements, ledgers, as well as inter-office memos. However, the invention of modern, cloud-based workflow automation software is streamlining the procedure and making … Continue reading
Technology and digitization has flooded the workplaces optimizing processes to reach the highest level of efficiency and productivity. Whether it is an educational institution, a medical, bank or any other similar tech-oriented organizations, there is no domain left that … Continue reading
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