Video viewing for UK smartphone users on the rise 22 September 2017
According to a research by Deloitte, the percentage of UK adults streaming video on smartphones has grown 5 times in the last five years. Some findings from the study include: 57% of smartphone owners in the age group of 18-75 … Continue reading
Spotify attempts to augment its ad sales with self-serve platform 22 September 2017
Spotify, which is the leading music streaming service, is introducing an automated self-serve platform called Spotify Ad Studio that generates audio ads that are targeted to about 90 million users that listen to music with commercials for free. Spotify Ad … Continue reading
Pandora users get the choice of playback and skip for ads 21 September 2017
Pandora has launched Video Plus which is rolled out with T-Mobile, that offers rewards to viewers with song replays and the ability to skip tunes if they view ads. 42% of Pandora users, which is equivalent to 76 million monthly … Continue reading
Sony expands Crackle’s presence in Brazil, LATAM 21 September 2017
Sony is extending Crackle’s footprint in Brazil and Latin America to integrate the platform with the NOW Video on Demand (VOD) service from Net and Claro HDTV. With this move it’s strengthening its foothold in LATAM’s largest market where Crackle … Continue reading
Sling TV added iHola TV to Spanish TV package 21 September 2017
Sling TV has included iHola TV to its content mix specifically to its Best of Spanish TV package. Atresmedia and iHola! has become more robust US Hispanic market. For $10 per month, this premium network is available on Sling TV’s … Continue reading
