According to a research by Pask Associates, nearly one-third of OTT free trials convert to a paid subscription. More than one-fourth of U.S. broadband households trialed at least one OTT service in the previous six months. Of these users, 47% subscribed … Continue reading
Viacom18’s Ad-supported Video-on-demand OTT service – VOOT has partnered with Google to turn its mobile website into a Progressive Web App (PWA) using features such as ‘Add to Homescreen’ and a service worker. PWA will allow VOOT users with reliable, faster, … Continue reading
Disney along with ABC Television Group has inked a deal to bring in 160 stations including those owned by Sinclair Broadcast Group, The E.W. Scripps Company, Hearst Television and TEGNA Media, for its OTT Clearinghouse initiative. The majority of stations … Continue reading
Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads. The technology uses first party data from Channel 4’s database … Continue reading
Netflix recently agreed to a deal with Baidu’s iQiyi – a top video portal in China with nearly 500 million monthly viewers to give its programming a presence on Chinese soil. For now, though, Netflix is focused on closing similar distribution deals for Mainland … Continue reading
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