Industry Updates

Research – Free trials often end up to Subscription 28 April 2017

According to a research by Pask Associates, nearly one-third of OTT free trials convert to a paid subscription. More than one-fourth of U.S. broadband households trialed at least one OTT service in the previous six months. Of these users, 47% subscribed … Continue reading

VOOT partners with Google for it’s VOD Web App 28 April 2017

Viacom18’s Ad-supported Video-on-demand OTT service –  VOOT has partnered with Google to turn its mobile website into a Progressive Web App (PWA) using features such as ‘Add to Homescreen’ and a service worker. PWA will allow VOOT users with reliable, faster, … Continue reading

Disney & ABC brings-in 160 stations to OTT 28 April 2017

Disney along with ABC Television Group has inked a deal to bring in 160 stations including those owned by Sinclair Broadcast Group, The E.W. Scripps Company, Hearst Television and TEGNA Media, for its OTT Clearinghouse initiative. The majority of stations … Continue reading

Channel 4 brings ads with personalized audio Ads 26 April 2017

Channel 4 has introduced a new ad format to video-on-demand service All 4 that enables advertisers to incorporate the individual name of the viewer into the audio of their ads.  The technology uses first party data from Channel 4’s database … Continue reading

Netflix brings Original content in China 26 April 2017

Netflix recently agreed to a deal with Baidu’s iQiyi – a top video portal in China with nearly 500 million monthly viewers to give its programming a presence on Chinese soil.  For now, though, Netflix is focused on closing similar distribution deals for Mainland … Continue reading

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