Over The Top (OTT)

Tumblr to join the Video Streaming bandwagon and unveil its platform 22 June 2016

Tumblr plans to join the live streaming video party this week. The Yahoo-owned blogging platform added a cryptic teaser page to its website today, promising that the addition of live video will help its users “learn the metaphysical truth about your Tumblr.” … Continue reading

Netflix delivers content to more than 75 million subscribers in over 190 countries 22 June 2016

TV has changed dramatically in recent years, with VoD services such as Netflix, Hulu, and Amazon Video taking centre stage in this new global trend. The streaming giant Netflix is undoubtedly the largest subscription VoD service of the lot, delivering … Continue reading

OTT today offers many choices but little variety 22 June 2016

An interesting insight by Troy Dreier from Streaming Media says it’s an exciting time for online video on demand services as we’re seeing tons of experimentation, with new services launching almost weekly. Inspired by the success of Netflix, dozens of companies … Continue reading

According to a study by YouGov, young are more likely to subscribe to on demand services than the old 21 June 2016

Those aged between the ages of 16 and 24 are the most likely to subscribe to VOD, while the over 55s are significantly more likely to subscribe to cable or satellite TV. “16-24 year olds are pivotal to the future … Continue reading

BARB research says SVOD is actually complementing traditional TV rather than cannibalising it 21 June 2016

An interesting article by Elizabeth Ross compares SVOD and traditional TV. She says one trend that seems to have taken hold of the public consciousness is the rise in subscription video on demand (SVOD) which if we are to believe … Continue reading