Over The Top (OTT)

User Experience Will Determine OTT Winners & Losers In 2016 31 December 2015

Conviva today announced the release of the final Viewer Experience Report Update for 2015. The report reviews a year in which OTT services became core lines of business for leading media publishers and service providers, and new consumer usage patterns emerged, … Continue reading

Netflix vs Hollywood Is Getting More Intense 30 December 2015

Good news, Hollywood! Netflix is becoming less interested in buying the movies you make. Also, bad news, Hollywood! Netflix is becoming less interested in buying the movies you make. Ted Sarandos, the executive who spends billions of dollars each year … Continue reading

Disrupters Are Getting Disrupted Now 30 December 2015

Cable companies have been suffering lately as more of their customers have decided to opt out and use cheaper online VOD services like Netflix and Hulu. But now it looks like some of the disrupters may be getting disrupted. Monday night, … Continue reading

UK Is Leading The Shift To Programmatic Advertising 30 December 2015

Programmatic trading is well on its way to dominating the digital ad space and momentum is building to transfer its benefits to TV, with the U.K. arguably leading the way. Barriers blocking the technology’s path will likely see broadcasters and … Continue reading

OS To Monitor TV Set Top Box Unveiled By Chinese Watchdog 29 December 2015

China’s top media watchdog unveiled an operating system for TV set-top boxes on Saturday in Changsha, capital of Central China’s Hunan Province, marking the government’s efforts to strengthen content management. The State Administration of Press, Publication, Radio, Film and Television … Continue reading

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