TV Network Brands Still Matter in the World of Online Video, Says Hulu 12 October 2015
“Everything is merging together,” said Tim Connolly, senior vice president and head of distribution and partnerships for Hulu. Connolly spoke today at the New York Media Festival on the future of television. Online video streaming platforms used to be disparaged … Continue reading
Over A Third Of SVOD Customers Share Streaming Passwords 12 October 2015
A full 36% of subscribers to premium video on demand streaming services like HBO NOW share their log-in with others. It makes sense for the phenomenon to be so widespread: after all, why would two roommates or family members … Continue reading
Which OTT Strategy to Adopt for Sport Federations and Leagues? 12 October 2015
Not a week goes by without news on the launch of a new OTT platform offer or the acquisition of sport properties by an OTT Player. Some observers predict that the development of OTT in sport may dramatically change the … Continue reading
Traditional PayTV Model Will Disappear, Predicts DramaFever Exec 12 October 2015
“The existing model of paying $200 a month for 200 channels you don’t watch isn’t going to exist for too much longer,” predicted Yale Wang, head of marketing for DramaFever, a subscription based VOD service that serves up programming from … Continue reading
The Next TV Revolution Will be Multicultural & Mobile 12 October 2015
In any kind of multicultural broadcast landscape, content remains the king. According to Nielsen, traditional TV still reigns as the most-used platform by all major audiences across the globe. But that reign may be coming to an end, and … Continue reading
