Traditional PayTV Model Will Disappear, Predicts DramaFever Exec

“The existing model of paying $200 a month for 200 channels you don’t watch isn’t going to exist for too much longer,” predicted Yale Wang, head of marketing for DramaFever, a subscription based VOD service that serves up programming from Korea and other countries.

Wang made his prediction today at the New York Media Festival, during a panel on television marketing leadership. When asked if TV was dead, Wang said that it would never go away, but that people now watch their favorites on delay. He doesn’t see TV suffering the same fate as radio since people are still paying for content. The medium has seen disruptions, certainly, but much more needs to happen before over-the-top (OTT) can take serious market share from television.

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