Media Owners Warming Up To Private Marketplaces 28 August 2015
Hulu announced this week that it is to offer selected advertisers the opportunity to buy premium video inventory using enhanced targeting capabilities from the peak Fall Season onwards, after the online video on demand streaming service struck-up partnerships with … Continue reading
Sticky Situation : Children’s Programming Driving SVOD 27 August 2015
Kids are coming to streaming media at a rapid clip, and represent a growing percentage of users. Research shows that churn rates for SVOD are higher than for cable. In part, video on demand streaming services make it relatively … Continue reading
Half of U.S. Internet Homes Now Own A Connected TV Device, According to The NPD Group 27 August 2015
The CE industry reached a milestone in the second quarter with half of U.S. Internet homes now owning a Connected TV device. This includes connected TVs, video game consoles, streaming media players, and Blu-ray Disc players that consumers connected to … Continue reading
Don’t Be Fooled By This Metric, Pay-TV is Still in Deep Trouble 27 August 2015
With the advent of cord-cutting, cord-shaving, and OTT video services like Netflix and Amazon Prime Instant Video, television providers are in desperate need for some positive news. And with the latest data from Strategy Analytics, they may have it. Well, sort … Continue reading
Service Providers Must Deploy Robust OTT Platforms, Says Axinom CEO 27 August 2015
Let’s call it “seamless convergence” this time. Both the content providers and service providers are now realizing the true value of rolling out OTT technologies that can deliver on the promise of convergence. Everyone now have the opportunity to … Continue reading
