Super Bowl Live Stream Will Show the Same Commercials as TV for the First Time 29 July 2015
All the same Super Bowl commercials you see on TV will run during the game’s live stream too for the first time next year. CBS, which will air Super Bowl 50 on Feb. 7, will be the first network … Continue reading
TV Ad Spend Up 11.5% – Not Bad For The Channel The Internet ‘Killed’ 29 July 2015
It seems the UK is a good place to be right now, as 8.2% ad spend growth for the first quarter of the year is outpacing the rest of Europe, according to the latest AA/Warc figures. Yesterday, Nielsen’s Consumer Confidence report showed … Continue reading
Hybrid OTT Top Business Model For TV Operators 29 July 2015
TV operators are looking to launch OTT video services to provide multiscreen access and compete with the likes of Netflix, with most favouring a hybrid model, according to research by e-commerce firm MPP Global. MPP found that 60% of … Continue reading
Dance Network, an Over-the-Top Streaming Service, to Launch in Fall 28 July 2015
Dance Network, a subscription-based video on demand service devoted to dance programming, will launch in the fall, its backers announced Tuesday. The service will have tiered pricing: $6.99 a month, $5.99 a month for six months and $4.99 a month … Continue reading
Netflix Has A $5 Billion Warchest. Look Out HBO 28 July 2015
When Netflix released its first original series, “Lilyhammer,” in 2012, critics thought the move would barely faze rival HBO. To an extent, they were correct. Netflix confirmed Thursday that it will not renew “Lilyhammer” after just three seasons. The … Continue reading