Why Linear TV Is Here to Stay and 4 Other Takeaways from ‘TV of Tomorrow’ 30 June 2015
Reports that linear broadcast TV is going to die a slow but inevitable death now with the rise of streaming and VOD services have been overstated. Attendees of the “TV of Tomorrow” show in San Francisco last week discussed … Continue reading
Hulu Drives 1.4 Million Digital Engagements in Lead Up to Seinfeld Release 30 June 2015
When Hulu announced that they had acquired the entire Seinfeld collection, Twitter was pumped. This week, the iconic sitcom was finally available to stream, so we turned to ListenFirst, a company that measures the impact of brands like Hulu based … Continue reading
HBO’s OTT Goal: Distribution Everywhere 30 June 2015
HBO pulled the trigger on HBO Now, its new standalone OTT platform, for a fairly straightforward reason. “It was done to grow,” Michael Lombardo, HBO’s president of programming, said during an interview with Mark Robichaux, editorial director of Broadcasting … Continue reading
Market for Spanish-language online TV streaming heats up 30 June 2015
The supply of Spanish-language television content available online is broadening in the United States with assorted content providers, including Netflix, Hulu and other over-the-top, or OTT video services, making available live events, series and films produced in Latin America … Continue reading
Middle East poised for surge in OTT video market 30 June 2015
New data collated by global technology research and advisory firm, Ovum, suggests that the launch of the first non-native subscription online video service in the Middle East heralds a new phase in the evolution of the premium OTT video … Continue reading
