Industry Updates

Are You Adapting to The Changes in TV Advertising? 04 June 2015

Online, just as it has affected print, it is having a big impact on TV. According to Gartner, mobile ad spend is expected to increase by almost $5 billion in 2014. That’s a market that advertising executives ignore at their own … Continue reading

Streaming Is About to Beat DVD Sales For the First Time 04 June 2015

A report released Tuesday said that the money spent to download movies and stream videos with video streaming with VOD network will rise above that for buying and renting DVDs for the first time ever, according to Bloomberg. The PricewaterhouseCoopers … Continue reading

BBC licence fee under ‘unprecedented pressure’ from Netflix & Amazon 04 June 2015

Internet television services such as Netflix and Amazon are “challenging the very premise of mandatory fees” for the BBC and other public broadcasters, according to a major study of the global media sector. The rise of video on demand services … Continue reading

International Giants continue to dominate Nordic OTT 03 June 2015

Major international brands are continuing to make their presence felt in the Nordic OTT market. Stockholm-based consultancy Mediavision says that on an average day about one-third of the Nordic population is watching streaming video on OTT TV platforms, with international … Continue reading

78% Indian users prefer video content in local languages 03 June 2015

Mobile VOD service Vuclip conducted a survey in April this year on global video insights across 8,500 users in emerging markets of India, the Middle East, South East Asia and Africa. On the Vuclip platform, movies and TV shows account for 80% … Continue reading