Mobile data traffic will approach almost 197,000 PB (Petabytes) by 2019, equivalent to over 10 billion Blu-ray movies, according to new research from Juniper Research. However, the research found that only 41% of the data generated by these devices will be … Continue reading
The Financial Times rolled out a time-based ad metric on Monday called cost per hour (CPH), which aims to quell view-ability and placement concerns that come with click-based measurement. “While CPM values every impression the same, CPH uses time to … Continue reading
Four in 10 adults say there is too much violence and swearing on British TV, while a third say there is too much sex, according to Ofcom’s latest attitudes to broadcasting survey. It found one in five adult viewers had been … Continue reading
If you enjoy getting the latest TV shows new on VOD from EZTV, you may want to stop that now, and not just because it’s illegal. It’s also more risky, because the hugely popular torrent site is now in the … Continue reading
In a sign of changing television-consumption habits, major U.S. broadcasters are banding together with their cable brethren in an effort to jointly promote themselves and capture more advertising revenue at a time when ad dollars are increasingly flowing to online … Continue reading