Industry Updates

Mobile data traffic to hit 197,000 PB by 2019 21 May 2015

Mobile data traffic will approach almost 197,000 PB (Petabytes) by 2019, equivalent to over 10 billion Blu-ray movies, according to new research from Juniper Research. However, the research found that only 41% of the data generated by these devices will be … Continue reading

Inside Google’s Anti-Fraud Team; The Financial Times Offers New Ad Metric 20 May 2015

The Financial Times rolled out a time-based ad metric on Monday called cost per hour (CPH), which aims to quell view-ability and placement concerns that come with click-based measurement. “While CPM values every impression the same, CPH uses time to … Continue reading

The internet’s biggest TV pirate calls it quits after scam 20 May 2015

If you enjoy getting the latest TV shows new on VOD  from EZTV, you may want to stop that now, and not just because it’s illegal. It’s also more risky, because the hugely popular torrent site is now in the … Continue reading

CBS, ABC, NBC Want Much More of That Internet Advertising 20 May 2015

In a sign of changing television-consumption habits, major U.S. broadcasters are banding together with their cable brethren in an effort to jointly promote themselves and capture more advertising revenue at a time when ad dollars are increasingly flowing to online … Continue reading