One thing that many avid Netflix viewers might not realize is that despite many shows being branded as “Netflix Originals”, such as House of Cards and Orange is the New Black, the streaming media company actually doesn’t own these shows. … Continue reading
At this year’s Digital Content NewFronts, expect to hear a recurring theme from Internet media firms: We’re a better ad buy than TV, especially for targeting younger audiences. The lineup includes Google’s YouTube, Hulu, Disney’s Maker Studios, Yahoo, AOL, Vice … Continue reading
The forecast comes from a new report from Digital TV Research. Medium term, IPTV platform subscriptions will climb by 8.6 million (up by 37%) between 2014 and 2020 compared with 1.2 million additions for pay satellite TV (up by 5%) and … Continue reading
Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte’s Digital Democracy … Continue reading
Live 4K TV delivery by OTT video services is still challenging. There are neither 4K live channels, not broadcast, nor OTT yet. We will see some broadcast 4K channels later this year. The matter is that open Internet connection bitrate goes … Continue reading