Industry Updates

Soon Netflix will actually own its original shows 28 April 2015

One thing that many avid Netflix viewers might not realize is that despite many shows being branded as “Netflix Originals”, such as House of Cards and Orange is the New Black, the streaming media company actually doesn’t own these shows. … Continue reading

NewFronts 2015 Preview: Digital Players Push Superiority to TV 28 April 2015

At this year’s Digital Content NewFronts, expect to hear a recurring theme from Internet media firms: We’re a better ad buy than TV, especially for targeting younger audiences. The lineup includes Google’s YouTube, Hulu, Disney’s Maker Studios, Yahoo, AOL, Vice … Continue reading

Consumers focus more on online than traditional TV ads 28 April 2015

Consumers tend to pay more attention to digital (online) ads than to traditional TV advertising, with nearly 75 percent of consumers saying that they tend to multitask more during television ads than during digital ads, according to Deloitte’s Digital Democracy … Continue reading

OTT is ahead of traditional broadcasting in 4K, finds Qarva 28 April 2015

Live 4K TV delivery by OTT video services is still challenging. There are neither 4K live channels, not broadcast, nor OTT yet. We will see some broadcast 4K channels later this year. The matter is that open Internet connection bitrate goes … Continue reading